If you are a regular Facebook user, you have probably noticed that the ads appearing in your feed are often associated with a web search or conversation you recently had.

For years users have been concerned that Facebook is listening to them. Earlier this year, the social media giant that has over 2.7 billion monthly users, finally launched its activity tracker that provides some transparency on the extent of their data collection.

The tool is called the Off-Facebook Activity and it provides “…a summary of information Facebook receives about your activity on other apps and websites.”

For example, you visit an online travel agency website and look for hotels in Toronto. This website may share your activity with Facebook. The next time you browse Facebook, you will see advertisements regarding travel deals and destinations in Toronto.

However, there is a way to turn off this feature and clear your existing activity history.

On your computer: 

  1. Visit the following link: Off-Facebook Activity 
  2. Select “Manage your Off-Facebook Activity”
  3. Select “Manage Future Activity” 
  4. Turn off “Future Off-Facebook Activity” 

On your smartphone: 

  1. Select the menu ≡ tab on your Facebook app
  2. Scroll down and select “Settings & Privacy” 
  3. Select “Settings” 
  4. Scroll down and select “Off-Facebook Activity” 
  5. Select “More Options” 
  6. Select “Manage Future Activity”
  7. Turn off “Future Off-Facebook Activity” 

The following sequence of images is a visual guide to disabling the activity tracker on your smartphone. Follow the 😃 :

*Procedure may vary

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