WynnBet has launched its national advertising campaign this week featuring celebrities. WynnBet is an interactive gaming platform owned and operated by Wynn Resorts. Wynn has debuted its sports betting online campaign that runs 2:20 minutes long.
Ben Affleck, a gambling enthusiast, and Hollywood star directed the promo. The 2:20 promo is expected to be broken down into several shorter commercial television ads to be broadcasted in states WynnBet is operational.
WynnBet notes that Affleck won’t be a one-time thing but will continue being a WynnBet strategic consultant. The full WynnBet promo features Affleck and his The Way Back film co-star Melvin Gregg arriving in Vegas and Planning to bet.
The two receive unsolicited wagering advice from NBA Hall of Fame member Shaquille O’Neal. Also in the appearance is Jennifer Lopez mother, Lupe Lopez, featured playing slot machines.
Wynn Resorts is following Caesars Entertainment’s strategy of hiring celebrates to market its expanding sports handle. Caesars recently unveiled a national ad campaign featuring starring actors JB Smoove and Patton Oswalt.
However, the two actors introducing Caesars’ online sportsbook have nothing that resonates with Affleck or Gregg. Negative comets have been made regarding Caesars’ marketing strategy. WynnBet wants something that will lead to a positive response, especially from the Affleck-led promo.