Women’s NCAA Final Four Tickets Outshine Men’s, Reflecting Surge in Popularity

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There was a palpable buzz this week, resonating in the eager pockets of basketball fans across the country. With the NCAA women’s Final Four eclipsing the men’s semifinals in notable strides, swaths of sports enthusiasts navigated through a varied landscape of ticket prices. Portraying a stark contrast, a tech giant that thrives on storing vast troves of data across multiple platforms highlighted this divergent trend.

The surprising numbers unveiled the average cost of a ticket to the women’s semifinals soaring to an impressive $2,323. Meanwhile, it’s male counterpart basked in the limelight of a comparatively modest sum of $1,001.21, as cited by Logitix, in their report divulged on a midweek morning.

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This Friday’s upcoming women’s games present a captivating duel. The 19,432-seat Rocket Mortgage Fieldhouse in the heart of Cleveland eagerly anticipates the clash of titans, with Iowa squaring off against Connecticut and South Carolina preparing to lock horns with North Carolina State. An intriguing tumble down memory lane revealed an average ticket price of $1,131.78 for women’s semifinals, a significant uptick from a modest $400.29 just a year before.

Meanwhile, the following day, the 63,400 massive multi-colored seats at State Farm Stadium in Glendale, Arizona, will host the thrilling matches involving Purdue versus North Carolina State, and an equally gripping encounter between Connecticut and Alabama. The average ticket price for these promising face-offs remains poised at $993.70, comfortably surpassing the previous year’s average of $636.43.

Fast forwarding to Sunday, prospective spectators of the women’s championship game will have to fork out an average of $1,110.63 for the privilege of witnessing this spectacle. Fans of the men’s title game, scheduled for Monday, are looking at an average price tag of $646.45 per ticket.

Contributing factors to the price differential in men’s and women’s games, a Logitix spokesman pointed out, include the sheer expanse of the venue staging the men’s games with seating almost triple that of the women’s, leading to a greater supply of tickets. Enhancing the allure of the women’s games, the unprecedented demand for tickets, stoked by the unparalleled performances of Iowa’s Caitlin Clark, the all-time leading scorer in Division I, have fans clamoring to be part of the magic. The Hawkeyes have graced sold-out crowds throughout the season both at home and away, missing only two encounters.

At the outset, the NCAA offered packages that covered the entire shebang of three Final Four games. They were quickly snapped up with face values ranging between $200 – $400 for the women’s semifinals and final, and $250 – $900 for the men’s corresponding events. Still, enterprising fans can navigate the resale market for separately sold tickets to the semifinals and finals, owing to different days of scheduling and unique digital entry QR codes required for each event.

This intriguing trend undoubtedly highlights a surge of interest and escalating demand for women’s basketball, a promising development for the advancement of the sport. While fans can only speculate on the outcome of these thrilling showdowns, one thing is certain; the NCAA women’s Final Four tournament has truly arrived.

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Melinda Cochrane is a poet, teacher and fiction author. She is also the editor and publisher of The Inspired Heart, a collection of international writers. Melinda also runs a publishing company, Melinda Cochrane International books for aspiring writers, based out Montreal, Quebec. Her publication credits include: The art of poetic inquiry, (Backalong Books), a novella, Desperate Freedom, (Brian Wrixon Books Canada), and 2 collections of poetry; The Man Who Stole Father’s Boat, (Backalong Books), and She’s an Island Poet, Desperate Freedom was on the bestseller's list for one week, and The Man Who Stole Father’s Boat is one of hope and encouragement for all those living in the social welfare system. She’s been published in online magazines such as, (regular writer for) ‘Life as a Human’, and Shannon Grissom’s magazine.