Apollo World Touring and Westbrook Inc. announce today that they will co-produce World Tour, a new multi-genre event-series, staged in the world’s most iconic cities.

Each live event will feature internationally acclaimed A-list artists, locally celebrated superstars and globally recognized DJs. Fans will be able to engage globally through exciting content formats on multiple platforms.

World Tour kicks off in Melbourne, Australia on 14 March 2020, alongside the Formula 1 ®Rolex Australian Grand Prix. International superstar Robbie Williams is announcing his only Australian public performance of 2020 as one of the headline artists, with other incredible acts to be announced shortly.

After Melbourne, World Tour will be touching down in other exciting world cities including; Montreal, Berlin, Milan, Seoul, Taipei, Osaka and Miami. The schedule of live events, complemented by multi-platform media elements, will make World Tour a non-stop year-round experience for audiences and brand partners, uniting millions of fans globally.


“On behalf of Will and Jada and the entire Westbrook Team, we’re so excited to partner with Apollo World Touring on this innovative event series. From the inception of World Tour, we’ve been excited with its potential as a global franchise to bring mind-blowing experiences and unparalleled access to fans and creators worldwide. We’re gathering some of the biggest names in music to celebrate cities around the world and the amazing creativity found there. We can’t wait for everyone to join us on the World Tour.” – Tera Hanks, President of Westbrook Inc.

Leading live music agent and promoter John Giddings is announced as World Tour’s Global Lead Promoter. John represented three of the five biggest grossing tours of all time with U2, The Rolling Stones and Madonna.

The full talent lineup for all World Tour events taking place in 2020, as well as some exciting brand and broadcast partnerships, will be announced in the coming weeks.

Visit worldtouring.com for more information on WORLD TOUR.

About Westbrook Inc.

Launched in 2019 by Jada Pinkett Smith, Will Smith, Miguel Melendez, and Kosaku Yada, Westbrook is a holding company formed to execute the Smith Family’s global content and commerce businesses. Westbrook houses newly launched and previously existing entities, including Red Table Talk Enterprises, Westbrook Studios, Westbrook Media (the digital content studio, social media management, and creative brand incubator), and direct to consumer business, Good Goods. Leveraging the Smith Family’s deep experience in entertainment and media, Westbrook creates and curates content across all major platforms – from short and mid-form digital content to traditional television and motion pictures — in furtherance of its mission to become the leader in global entertainment.

About Apollo World Touring
Apollo World Touring is an independently financed entertainment company. Working from creative conception to funding to commercialization, they create new entertainment platforms to disrupt the status quo across the sectors of music, live events, and broadcast series. In conjunction with ground-breaking delivery partners and distributor channels, they work to unite audiences around the world via engaging and immersive live experiences and evergreen digital content. Apollo World Tour exists to entertain and believe that entertainment is a force for good. For more information visit apolloworldtouring.com. Apollo World Touring is represented by CAA.

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