During 2024, the popularity of Bitcoin on X, previously known as Twitter, surged by 65% compared to the previous year. This increase was chiefly influenced by discussions and developments around Bitcoin which dominated the digital asset conversations on the platform. According to data from Visibrain, the peak of Bitcoin mentions occurred in early 2024, notably coinciding with the U.S. Securities and Exchange Commission’s approval of spot Bitcoin exchange-traded funds. As a result, the associated ETF complex managed investor assets exceeding $110 billion, surpassing amounts linked to Bitcoin’s mysterious creator, Satoshi Nakamoto.
However, as the year progressed, mentions decreased from their January highs but saw fluctuations tied to significant events, such as the cryptocurrency reaching the $60,000 mark and the regular “halving” event that increases Bitcoin’s scarcity. Notably, mentions consolidated during the year but saw another increase in November, reflecting renewed interest after President-elect Donald Trump announced intentions to transform the United States into a leading crypto hub.
Further spikes in discussions came in December when Bitcoin’s price soared to $100,000 for the first time, a significant psychological benchmark. Despite this, Bitcoin was trading at approximately $95,000 just after Christmas, as market momentum slowed ahead of the New Year.
