In an exclusive interview, Kim Bellas, founder of Sober is the new cool organization, talks about the story and message behind her project.[/embed]

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The goal of the organization is “to demonstrate that a SOBER LIFE is an exhilarating one, and anyone can reap the benefits.”

If you have questions or would like to take part in the program, contact Sober is the new cool by email,

For more information about the project and to purchase their merchandise, visit

Sober is the new cool