Morgan Stanley’s subsidiary E-Trade is considering integrating cryptocurrency services into its range of traditional financial products. The brokerage, acquired by Morgan Stanley in 2020, is exploring options to offer cryptocurrency and digital asset trading alongside its current offerings of bonds, stocks, and index funds. This move is reportedly influenced by anticipations of favorable crypto regulations under President Donald Trump’s administration. These developments indicate a growing interest by traditional financial institutions in the burgeoning crypto market, especially following Trump’s electoral promise to strategically enhance support for Bitcoin and other cryptocurrencies. The evolving regulatory environment and potential high-profile appointments with crypto expertise are viewed as strong catalysts, enhancing market confidence and expectations for expanded cryptocurrency adoption in 2025.
