Criticism has been no stranger to Cardano (ADA) over time, spurred by factors ranging from its price performance to its founder’s demeanor, even diverging to down-and-dirty quarrels with Solana. However, lately, it’s the enterprising spirit of the project’s marketing team that’s stealing the spotlight, all thanks to a video clip that rapidly attained viral acclaim on social media. A hilariously captivating video crafted by ‘Cardano Girls’ has ignited discussion around the project’s extensive outreach efforts.
Lily Brodi, an inventive content creator and avid Cardano user, was responsible for unleashing the ‘Cardano Girls’ video that rapidly surged in popularity, amassing a significant number of views within mere hours. The video cleverly plays off a fashionable social media trend that amusingly delineates the archetypical quirks and habits of a specific group with playful statements like, “We are (said group)…and of course, we…”
This social frenzy, replicated by individuals far and wide, including high-profile personalities such as Kim Kardashian, finally made its way into the crypto domain. After taking inspiration from a recently uploaded ‘Crypto Girls’ video, Brodi responded with her own unique twist.
Embodying the perspective of female Cardano investors, Brodi initiates her video with a charismatic and light-hearted opener, “We’re Cardano girls. Of course, we are real.” She further sheds light on some customary practices of female ADA users. They are known to indulge in retail therapy with money saved on gas, prominently feature Charles on their phone wallpapers, and dive into $ADA purchases while the men battle it out in drama-filled uproars.
As the video continued to scoop up viewership, now exceeding 1.5 million views, it caught the eye of Cardano’s founder, Charles Hoskinson, affectionately referred to as “Cattle Daddy” within the video.
However, the video also attracted its fair share of backlash. Critics decried it as being overly “cringy,” and other less savory responses seemed cloaked under a misogynistic veneer. Crypto influencer Peter McCormack critiqued the video harshly, suggesting it could serve as “torture at Guantanamo Bay.”
Yet, the video seems to have found appreciation within the broader Cardano community. Brodi openly addressed her male doubters within the forums, but the overall response initiated a wider conversation. It spotlighted the harsh reality of how the traditionally male-centric crypto industry often proved hostile and aggressive towards female counterparts. It also flagged the persistent challenge faced by Cardano – its perceived lack of appeal.
In revealing the substantial impact of this viral phenomenon, Brodi noted a discernible spike in general interest around the project. Enthusiastic newcomers bombarded her with inquiries about the Cardano wallet. Despite a robust technology foundation and a knowledgeable community, the project has lagged in attracting the everyday user.
Consequently, Brodi suggested a shakeup in Cardano’s marketing strategy to nurture broader adoption. Lightweight, fun, and digestible educational content that catered to novice users could prove a game-changer. Projects that are perceived as approachable often attract substantial investment. The astounding success of recent memecoin mania demonstrated just that–strong initial momentum despite lacking long-term technology development or planning.
The crypto community undeniably boasts a diverse mix of individuals prone to engaging with a variety of content and projects. Introducing levity and enjoyment could prove instrumental in fostering adoption, alluding to the core ethos of the community itself. On this note, ADA was last seen trading at a promising $0.64 in the 3-day chart.
