Unveiling the Hidden Demographics of Crypto: Why Young, Educated Investors Are Flocking to One Exchange in a Male-Dominated Market

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A recent survey conducted by CryptoQuant highlights that over 60% of cryptocurrency investors are young, educated, and predominantly invest amounts under $10,000. According to the “2024 Crypto Survey: Exchange Use and Investor Behavior,” published on January 15, the age group most active in crypto investments falls between 25 to 44 years. Specifically, 35% are aged 25 to 34, and 26% are aged 35 to 44.

The survey further indicates that nearly half of the respondents have attained a bachelor’s degree, with 28% possessing advanced degrees. The crypto investment landscape remains largely male-dominated, with men constituting 89% of the participants.


Retail investors prevail in the market, with most participants indicating an annual investment of less than $10,000. Regionally, Asia leads the crypto market with 40% of investors, followed by Europe and North America, with 29% and 10%, respectively. In terms of decision-making, 22% rely on personal research, while 16% look to social media influencers or opinion leaders for guidance.

When it comes to trading preferences, spot trading remains the most popular, garnering the attention of 76% of traders, who favor it over derivatives or staking. Only 28% utilize earn products like staking and yield farming.

Binance emerges as the favored cryptocurrency exchange, with 53% of respondents citing it as their primary platform. It also leads in profitability, with 51% of participants claiming their substantial gains came from Binance. The survey reveals that 48% hold most of their assets on Binance. Among full-time traders, Bybit, OKX, and Bitget are preferred, whereas Coinbase and Kraken are popular among part-time traders.

Regionally, Binance holds a dominant position in Asia, Africa, and South America, while Coinbase leads in North America. Additionally, 83% of respondents monitor or avoid exchanges with regulatory issues, with Binance perceived as the most compliant by 32% of participants, closely followed by Coinbase at 14%.

Bitcoin remains the most popular cryptocurrency, trailed by Ethereum and layer-2 scaling solutions. Bitcoin is also favored for profit generation, preferred by 18% of users, with Ethereum, Solana, and XRP following.

The survey findings, sourced from 17,566 participants, underscore the continued dominance of top-tier cryptocurrencies, reflecting trader confidence in established projects while minimizing exposure to lesser-known tokens.