The Future Starts Now: Why Artificial Intelligence and the Online Casino Industry are a Match Made in Heaven


Artificial Intelligence and Machine Learning are in a state of rapid change. If we rewind to just ten years ago, the vast majority of industries were actively aware and looking into AI. However, if we fast forward to today, these same industries are now using it. One such industry is the online casino industry. It is a sector that has long been praised for its willingness to embrace new technologies and, based on its growth over the last twenty years, it is an approach that has more than proved itself to have paid off. This article has been put together to examine what exactly artificial intelligence and machine learning are as well as to look at how they will affect the overall online casino experience. So, let’s get started…

What is Artificial Intelligence?

To put it simply, artificial Intelligence is the simulation of human intelligence by machines. It is the discipline that attempts to create systems capable of both learning and reasoning on a similar level to human beings.

While you may be forgiven for thinking this is a concept that came about as a result of the digital age, it has actually been spoken about by a number of philosophers, including the renowned René Descartes, and a host of scientists since the 17th century. However, it wasn’t until the middle of the 20th century that this theory began looking like it wasn’t just bound for the realms of science fiction.

The term artificial intelligence was first coined by computer scientist John McCarthy at a conference in 1956 at Dartmouth College. The following decades witnessed incredible progress with the expert IBM system D. Blue defeating chess world champion Gary Kasparov in 1997. which has proved to be one of the most memorable demonstrations of the advancements made.

What is Machine Learning?

Machine learning has played an integral role in the aforementioned technological advancements. Machine learning is an application of artificial intelligence that provides systems with the ability to automatically learn and improve functionality based on experience rather that direct programming. One of the systems that first raised the public’s awareness of the ability of machines to learn for themselves was AlphaZero, which in 2017 beat a master chess player after only being given five hours of self-learning.

Artificial Intelligence and Machine Learning has continued to integrate itself into our daily lives, with its proliferation looking increasingly likely to continue gathering speed. Many experts predict that the ideal artificial intelligence system is only a matter of decades away and that its impact on the world will be as profound as the previous industrial revolutions.

As mentioned in the introduction of this article, one particular industry that has embraced technology is the online casino industry and now that we have a better understanding of what artificial intelligence and machine learning is, let’s take a look at how it will impact your online casino experience

The House That AI Built, With a Little Help From Yours Truly!

When it comes to the needs of potential clients in the 21st century, data is king. It is the reason why so many companies want to know as much as they possibly can about you. Trust us, it isn’t because they want to be your friend, they want to know what you want and when you want it, and they want to know it all even before you do!

Charles Duhigg explored this in his 2012 book The Power of Habit: Why We Do What We Do in Life and Business. The book explores the science behind habit creation and demonstrates perfectly how shops predict what you will be interested in buying based on your previous buying habits in order to offer you discounts in the hope of influencing your future purchases. If you have ever noticed a shop offering you a deal on one of your favourite products, odds are that this wasn’t a simple coincidence.

When it comes to online casinos and the adoption of artificial intelligence, the collection and analysis of each individual player’s data will allow online casinos to offer everyone a personalised experience based on their previous playing habits. They will know exactly what casino games you like playing, when you like playing them and for how long. Close your eyes and imagine a world that is perfectly catered to your every need and desire, you are imaging the future of online casinos!

The Future of Customer Support

When it comes to customer service, we have all experienced the displeasure of having to deal with chat bots that you simply can’t get your point across to. The manner in which an issue is dealt with by customer support has a huge impact on your overall experience and when it comes to online casinos, we are talking about your time and money, so this is no small issue.

The online casino industry has not only turned to artificial intelligence to improve their user experience in terms of gameplay, but also when it comes to customer service. Machine learning will enable chat bots to simulate real human conversation, allowing for you to have access to the help you need twenty-four hours a day, seven days a week and three hundred and sixty five days a year!

How Artificial Intelligence Will Keep Us Safe

Online casinos do great work when it comes to promoting the safe usage of their product and should be commended for their work in this regard. However, it is impossible for online casinos to keep as close an eye as is needed in order to ensure that every individual player is gambling responsibly.

Thankfully, artificial intelligence will be able to oversee every players activity and can suggest for an account to be temporarily blocked in the event of a player showing signs of erratic decision making. After all, these websites want their players to enjoy using their services, so it is within their interest to make sure everyone is using services in a safe manner.

The Future Starts Now

The online casino industry is paving the way for businesses moving online. It is clear that for anyone who is interested in the possibilities of artificial intelligence, it is a great sector to keep an eye on.

Based on the progress online casinos have made over the last three decades, the full adoption of artificial intelligence is guaranteed to once again transform the industry and make for an interesting insight into the future of entertainment.


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