Taylor Swift’s Attendance at Chiefs Game Boosts Travis Kelce Jersey Sales by 400%


Taylor Swift’s recent attendance at a Kansas City Chiefs football game sparked more than just online chatter, as jersey sales for All-Pro tight end Travis Kelce soared the same day. Following Swift’s appearance at Arrowhead Stadium, sales of Kelce’s jersey reportedly skyrocketed.

Notably, Kelce was included in Fanatics’ list of top-five selling NFL players on the day of Swift’s presence. The leading sportswear and fan merchandise company noticed an astonishing 400% spike in sales across its various platforms, notably including NFLShop.com.

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Interestingly, Swift’s attendance coincided with the Chiefs’ game against the Chicago Bears. Swift was seen in the company of Kelce’s mother, Donna, watching the game from one of Arrowhead’s glass suites. While Kelce avoided speaking to the media, he was spotted exiting the stadium with Swift by his side.

Excitement seeped into the Kansas City locker room, with even coach Andy Reid joking about playing matchmaker. The celebrity-footballer connection had been buzzing among fans for some time, especially after a July episode of Kelce’s ‘New Heights’ podcast, where he voiced his dismay at not meeting Swift during her Kansas City tour stop.

Swift, who’s known for keeping her personal life away from the public eye, hasn’t commented about the burgeoning rumors with the pro footballer. This hasn’t done anything to dampen speculation, particularly after Kelce disclosed during an episode of “The Pat McAfee Show” that he had invited Swift to watch him play.

Swift is currently taking a break from her Eras Tour, set to resume on November 9 in Buenos Aires, Argentina.

Apart from the surge in jersey sales, the NFL has also acknowledged the online buzz surrounding Swift’s Arrowhead visit. By Tuesday, the bio on X, the platform formerly known as Twitter, read “NFL (Taylor’s Version)” alongside a picture of Swift and Donna Kelce enjoying the game.

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