In the unpredictable world of the NFL, this season has seen an unlikely source of buzz—the blooming relationship between the renowned pop-icon, Taylor Swift and Kansas City Chiefs standout Travis Kelce. Swift’s affections have traditionally been for melodies and lyrics; however, she has recently added the Chiefs to her list of loves, leading to an interesting intersection of show business and sports betting.
The 12-time Grammy Award winner first showed up at a Chiefs game in Kansas City, attracting a flurry of whispers and speculation. Undeterred, Swift returned to cheer the Chiefs at their match against the New York Jets, in East Rutherford, NJ. Some fans grumbled about the increased media coverage Swift’s presence brought, with television broadcasts frequently shifting focus to Swift and her celebrity companions that included Ryan Reynolds, Blake Lively, and Hugh Jackman.
However, sporting bettors and bookies capitalized on the heightened attention surrounding Swift and Kelce. Followers of Swift, fondly known as “Swifties,” have shown a remarkable propensity to engage in sports betting since their idol’s foray into the world of NFL.
Tipico Sportsbook, currently active in Colorado, Iowa, New Jersey, and Ohio, registered a considerable rise in Chiefs and Kelce-related wagers coinciding with Swift’s fandom. From week three to week four, there has been a 27% growth in bets on the Chiefs and a staggering 115% increase in Kelce prop bets. The impact of this relationship extended to Travis Kelce’s touchdown scores, which attracted 122% more action in week four compared to the previous week. This trend suggests that Swift has effectively drawn her fanbase into sports betting, with many hopeful that Kelce makes it to the end zone.
As the pop-star continues to draw cheers and jeers from fans and the media, it looks like this interesting intersection of entertainment and sports betting won’t fade away anytime soon. Of course, always remember to wager smartly and safely.
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