Solaire North sees Blossoming Success in its Inaugural Year of Operation

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Unfurling its grandeur on the plush landscape of northern Metro Manila, the Solaire North luxury casino resort—a gem in the crown of Bloomberry Resorts—is flourishing beyond expectations. This extraordinary enterprise, introduced to the world on May 25 in Quezon City, is a staggering $1 billion development. The opulent resort is strategically located, only about an hour’s drive to the north of Bloomberry’s eminent integrated resort casino, Solaire, nestled in Manila’s Entertainment City.

In a recent tête–à–tête with Forbes, Gregory Hawkins, the affable Chief Operating Officer of Solaire North, couldn’t hold back his pleasure over the flourishing business within the maiden month. Overflowing with considerable visitor traffic, Hawkins revealed, “The demand is overwhelming, to say the least. We have thousands and thousands of visitors, making business incredibly robust.”

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The grandiosity of Solaire North unfurls across its stunning 38-story hotel ensconcing 526 sumptuous guestrooms and suites. To cater to the thrill-seekers, the resort flaunts an upscale casino housing close to 2,700 slot machines and more than 160 live dealer table games.

Hawkins exuded confidence over Solaire North breaking even in its inaugural year — a year marked by profound expectations and a roadmap of unfaltering progress. Standing tall as the solitary northern Manila entity with a five-star rating, Solaire North testifies to Bloomberry’s vision of introducing a luxurious casino destination north of the Philippines capital. Indeed, their gamble is reaping fruitful dividends.

Embracing the extraordinary success of Solaire North’s inception and the company’s fiscal returns, the esteemed financial services firm Maybank didn’t hesitate to amplify its revenue projections for Bloomberry in 2024 by a resounding 20%— a figure that is projected to reach 57.7 billion pesos (US$990 million). Maybank forecasts that Bloomberry’s revenues should touch 68.6 billion pesos by 2025, escalating to an impressive 78.9 billion pesos by 2026.

Unlike its Entertainment City counterpart, Solaire North meticulously targets the mass market rather than the VIP clientele. The lion’s share of its revenue is anticipated to come from the slot machines. As Hawkins confirmed, this is not a hub for international travelers from mainland China; instead, they are catering to a “mass premium” clientele, and though VIPs are on their radar, it remains a smaller focus.

Balancing its focus on mass market gambling, the resort boasts an array of luxurious amenities that have already charmed local and regional guests. Solaire North offers three exquisite fine-dining signature restaurants, a wellness-focused health club, a full-service spa and salon, and an inviting outdoor pool with private cabanas. For those visitors who thrive on retail therapy, the resort proudly showcases its shopping mall.

Bloomberry’s focus remains steadfast on nurturing its domestic portfolio. Despite attempting an acquisition of the unfinished Emerald Bay casino resort in Cebu City from PH Resorts last year, the deal fell through after “due diligence” considerations. Bloomberry, controlled by Filipino billionaire Enrique Razon Jr., continues to look for expansion opportunities in its home country.

Ranked by Forbes as the third-richest individual in the Philippines, Razon with a net worth crossing $11 billion, also owns International Container Terminals Services – the country’s leading port operator, founded by his grandfather in Manila, back in 1916.

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Melinda Cochrane is a poet, teacher and fiction author. She is also the editor and publisher of The Inspired Heart, a collection of international writers. Melinda also runs a publishing company, Melinda Cochrane International books for aspiring writers, based out Montreal, Quebec. Her publication credits include: The art of poetic inquiry, (Backalong Books), a novella, Desperate Freedom, (Brian Wrixon Books Canada), and 2 collections of poetry; The Man Who Stole Father’s Boat, (Backalong Books), and She’s an Island Poet, Desperate Freedom was on the bestseller's list for one week, and The Man Who Stole Father’s Boat is one of hope and encouragement for all those living in the social welfare system. She’s been published in online magazines such as, (regular writer for) ‘Life as a Human’, and Shannon Grissom’s magazine.