Let your light shine for Breast Cancer by shining pink on your porch this October



International Breast Cancer Awareness Month officially starts on October 1! With the healthcare system under great strain from the pandemic, people affected by breast cancer need support now more than ever. The Quebec Breast Cancer Foundation is proud to unveil its Pink October programming, which will foster awareness of the impact of breast cancer and encourage people to pay special attention to their breast health, as this disease still affects too many women and men each year.

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Some statistics:

• One in eight women will have breast cancer in her lifetime.

• Among women aged 20–49, 18% of diagnosed cancers are breast cancers.

• In Canada, approximately 210 men are diagnosed with breast cancer each year and 60 will die from it.

Let Your Light Shine!

A new awareness campaign Throughout October, the Foundation invites you to join in its new Let Your Light Shine! campaign. Get your pink light bulb and let it shine bright from your front porch as a show of your support for those affected by breast cancer and their loved ones. The light bulbs will be sold for $6.99 at participating Jean Coutu pharmacies and Parkland (Ultramar) gas stations across Quebec. All proceeds will be donated to the Foundation.

They are also available in the Foundation’s Pink Shop: https://rubanrose.org/en/shop/

Information and education Information and education about breast health is central to the Foundation’s mission.

Throughout the month of October, you are invited to follow the Foundation on Facebook (@fondationcancerduseinduquébec) and receive its newsletter for a wealth of information on topics such as:

• What is breast cancer?

• Signs and symptoms of breast cancer

• Clarifying metastatic breast cancer

• Current breast cancer issues

• The tangible ways the Foundation helps people affected by breast cancer and their loved ones The Breast Health Forum Join us for a virtual rendez-vous on October 16 and 17 from 9 a.m. to 2 p.m.!

The Foundation’s Breast Health Forum is back for a fourth edition, with a new formula that is 100% virtual and free of charge. More than a dozen researchers, doctors and mental health specialists will be offering conferences on current breast cancer topics.

Free but mandatory registration: https://rubanrose.org/produit/le-forum-billet-gratuit-obligatoire/

About Pink October Every year, the month of October is dedicated to raising awareness of breast cancer around the world, in order to draw greater attention to the disease, educate, and increase support for those affected. Pink October is an annual communication campaign to raise awareness about breast cancer and fundraise to support the cause.

About the Quebec Breast Cancer Foundation The Quebec Breast Cancer Foundation is the only philanthropic organization to ensure its investment in breast cancer research stays here in Quebec. In over 26 years, it has raised over $54.4 million and invested it here in Quebec in cutting-edge research and in defending the best interests of breast cancer patients and their loved ones. These funds are also invested to support innovation, awareness and education efforts. Families, researchers, volunteers and donors all share the same hope: to increase the survival rate of people affected by breast cancer to a true cure.