While most colleges seek to distance themselves from sports betting, several universities are doing a little different. The University of Denver in Colorado recently reach a deal with a sportsbook.
Last week, the school announced a multi-year partnership with SuperBook Sports, a Vegas-based sportsbook offering retail and online wagering.
The school has a small NCAA Division that has never made it to NCAA Tournament. The school lacks a football team, however, they have won several national championships in skiing and ice hockey.
In a statement, the university vice-chancellor Karlton Creech said that the partnership with SuperBook is important in impacting student athletes’ experience.
The terms of the deal have yet to be revealed, but the school noted that the agreement included branding, media hospitality, promoting responsible gambling, and creating social media opportunities for students’ athletes.
Denver University-SuperBook partnership is the second kind of deal involving a sportsbook and a school in a state. PointsBet and the University of Colorado signed a deal last fall that included handing $1.6 million to the university.
For SuperBook, this is an important milestone given that it is the first operation outside Nevada. SuperBook Vice President for Race and Sports operation termed the Colorado deal as exceeding expectations. SuperBook has launched a mobile app in Colorado last year and plans to launch in New Jersey too.
SuperBook and PointsBet are not the only sportsbooks emerging themselves in college sports. Caesars Entertainment last month announced its first betting and fantasy gaming partnership with Fiesta Bowl. Barstool also acquired sponsorship rights to Arizona Bowl.