by Rhonda Massad
A public consultation will be held on May 25, in Beaconsfield to hear how residents feel about a proposed billboard to be placed in the parking lot at public works on the corner of Beaurepaire and City Lane. The city would receive a revenue from the billboard, the amount to be announced at the consultation. The bylaw amending the zone does require the city go to referendum or registry. Council alone will be making this decision through a standard vote.
According to one councilor the sign is equivalent to the billboard currently placed on highway 40 and Henri Bourassa (near the old Parkway Motors).
Resident Ike Partington expressed concern during the public question period.
“This monster billboard will have a major impact on the city of Beaconsfield,” Partington worried. “It would behoove council to get out there and look at these billboards, consider light and visual pollution, these things are huge. This will impact a city that has always been very aware of signage and has very strict bylaws regarding signage.”
“We have to weigh that against the benefits of having the billboard. There will be a substantial revenue from this installation. Then we will make a decision,” Mayor Bourelle replied.
“The billboard is to face the highway and it will be double sided,” Bourelle stated after the meeting. “The city was approached by a company several months ago. There were initial discussions and we are at the point we could pretty much reach an agreement with them depending on whether we move forward or not.”
The billboard will be high enough to be seen from highway 20. It will project over Beaurepaire and point towards the highway on both sides.
“We are not releasing the name of the company with whom we are negotiating because they don’t want competition. They don’t want people to know what they are doing obviously,” Bourelle explained.
“I think we have a pretty good deal right now based on our negotiations and we have done our homework on this. The company will pay us a yearly fee to have the rights to have the sign on our property.”