Mobile games developer Playtika (NASDAQ: PLTK) announced its acquisition of rival company SuperPlay for $700 million, with the potential for the total cost to rise to $1.25 billion depending on financial performance targets for the years 2025, 2026, and 2027. These targets include adjusted earnings before taxes, depreciation, and amortization (EBITDA), as well as sales objectives.
Both companies, based in Israel, have approved the deal. Playtika’s acquisition of SuperPlay strengthens its presence in the board and coin looter segments of the mobile gaming industry.
SuperPlay, founded in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, has quickly made a name for itself. The company boasts two successful titles: Dice Dreams, a rapidly growing coin looter game, and Domino Dreams, a popular board game. SuperPlay also has two additional games currently in development. The acquisition is anticipated to close in the fourth quarter.
Playtika’s share price has declined by 22% over the past year, and since its initial public offering (IPO) over three years ago, investors have expressed concerns about monthly user growth and a reliance on a limited number of titles such as Bingo Blitz, Caesars Slots, Slotomania, and World Series of Poker (WSOP). The purchase of SuperPlay may help mitigate some of these concerns by introducing new avenues for growth within Playtika’s portfolio—a portfolio that has expanded through acquisitions and includes some of the highest-grossing mobile games across various app stores.
In 2024, both Dice Dreams and Domino Dreams have experienced rapid growth, boasting a combined 1.7 million average daily active users as of August. SuperPlay’s founders will continue to manage the company as an independent studio under the Playtika umbrella.
SuperPlay’s proven track record, particularly with Dice Dreams, is likely to immediately bolster Playtika’s revenue. Dice Dreams, which was released in 2024, had already surpassed $400 million as of July, driven significantly by the 2021 release of its competitor, Monopoly Go!
 acquires SuperPlay for up to $1.25B, enhancing its mobile gaming portfolio with hit titles Dice Dreams and Domino Dreams.){kind=link}