PGA Champion Morikawa Teams Up with Las Vegas Sands for Community Revitalization


In the buzzing world of golf and casino crossover, a major announcement unfolded on Monday as the renowned casino operator, Las Vegas Sands, proclaimed six-time PGA Tour champion Collin Morikawa as its newest brand ambassador. The superstar golfer will pair up with Sands to elevate the game of golf and develop disadvantaged communities in need. This unexpected alliance is geared to foster the shared aim of constructing resilient and robust communities. The primary focus is on community revitalization and youth expansion in areas most in need of aid.

The multiyear engagement between Sands and Morikawa, a Los Angeles native, presents the professional golfer with a unique opportunity. He is set to promote the casino’s integrated resort establishments in distinguished destinations such as Macau in China and Singapore. As part of their alliance, Sands revealed a heartened gesture donating a generous $100K to the Maggie Hathaway Golf Course restoration project in Los Angeles, Morikawa’s hometown, demonstrating their commitment to helping communities in need.

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In a continued effort to grow golf and aid community youth development, Morikawa has been actively involved with the FORE Youth: The 2022 US Open Community Legacy Campaign. The project, an ambitious $15 million task, aims to rejuvenate the par-3 golf course located east of Los Angeles International Airport, providing an array of options for youth development in the region.

Morikawa impressively expands his influence and contribution beyond the golf course. In the past, he attended Sands-backed youth golf clinics held in Macau and New York’s Long Island, locations where the enterprise hopes to construct future casino resorts. Moreover, Morikawa has participated in relief efforts responding to last year’s devastating wildfires in Hawaii alongside Sands. This underscores the fact that the operator prides itself in supporting the needs of the Hawaiian people, a key constituency of the Las Vegas economy.

Reflecting on this burgeoning partnership, Morikawa stated, “I’ve had the opportunity to work with Sands in New York and Macau, and we are very much aligned in our commitment to leverage the sport of golf to advance youth development and build leadership skills.” He expressed his enthusiasm for the shared vision of addressing areas requiring resources and building stronger communities. Sands Chairman and CEO Robert Goldstein reciprocated these feelings, emphasizing Morikawa’s leadership on and off the course.

Like several of his contemporaries, Morikawa could soon be showcasing the Sands logo as he strides the greens. It is yet to be confirmed whether this tour pro will follow suit in donning a logo on his golf gear. Currently, numerous touring pros represent a host of casinos on their attire, including respected golfers sponsored by Las Vegas Sands’ competitors like MGM Resorts International. The latter backs multiple Vegas residents, including notable golfers such as Danielle Kang, Natalie Gulbis, Ryan Moore, and LIV Golf’s Kevin Na.

In conclusion, the Sands-Morikawa connection signifies continued growth in golf sponsorship from giant casino corporations. With their shared aspirations, chiefly focusing on community development and the progression of golf, this partnership could potentially produce ample opportunities for fostering golf in struggling communities.