In the Californian city of Oakland, officials have cast their votes in favor of rechristening the local airport to San Francisco Bay Oakland International Airport. This decision comes despite looming threats of legal action from San Francisco for what they specify as a breach of trademark rights.
Unanimously, the Board of Commissioners for the Port of Oakland agreed to move ahead with the transformation of the airport’s name, maintaining a follow-up voting date set for May 9th for final validation. If granted approval, this would alter the existing title from the Oakland International Airport. The airport, however, would retain its OAK three-letter code.
The reasoning behind the name change pointed by the Oakland airport officials lies in the confusion endured by travelers unfamiliar with the region. These travelers often land at the more popular San Francisco’s airport, disregarding the more convenient location of the Oakland airport right across the bay. They believe that adding “San Francisco Bay” to the airport’s name will effectively address this concern.
“This name will make it clear that OAK is the closest major airport, for 4.1 million people, three national laboratories, the top public university in the country, and California’s Wine Country,” proclaimed Barbara Leslie, Port Commission President, in her post-vote statement.
During the meeting, the room echoed with public comments from local residents, airline representatives, and tourism and hospitality interests from San Francisco concerning their individual stands on the proposed name change. A particular request mentioned putting ‘Oakland’ before ‘San Francisco’ in the new name.
Following the final approval next month, the name shift would be formally initiated, with staff coordinating with air carriers, other airports, and local agencies reflecting modifications in various airport and airline systems.
Oakland is caught in the throes of managing escalating crime rates and the ramifications of losing its last professional sports presence, intertwined with this decision. With the Athletics relocating to a minor league park near Sacramento, waiting for their new Vegas-based stadium to be established, the city is left without any major sports teams.
The proposed name modification has alarmed San Francisco officials, stirring worries of elusiveness among travelers, particularly international ones. “San Francisco has held these registrations for such a long time that they have become incontestable under federal law,” claims David Chiu, San Francisco City Attorney, threatening to sue Oakland officials if they green-light the proposed name change, arguing it will infringe their trademark over “San Francisco International Airport.”
Craig Simon, Interim Aviation Director for the Port of Oakland, expressed concern over the reduced performance of new routes due to lacking geographic awareness, constraining the expansion and sustainability of new routes in Oakland.
Despite dissent from several San Francisco representatives, the point that the San Francisco airport is physically located in the town of Millbrae in San Mateo County, beyond San Francisco’s borders, invoked a slew of online reactions and shrewd remarks including suggestions to rename the San Francisco 49ers based in Santa Clara.
In the face of opposition and challenges, the officials approved the name-change to boost the reputation and recognition of the Oakland airport in a bid to enhance its geographical status as the premier choice for travelers within proximity.