The Emerald Island and Rainbow Club casinos, located in downtown Henderson, Nevada, have announced the unification of their loyalty programs under a new platform called Club Jewel. This decision was influenced by suggestions from guests who frequently visit both venues, which are both owned by ECL Hospitality Management, LLC.
Tim Brooks, the general manager of the casinos, stated in a press release, “It has always been our top priority to listen carefully to the feedback of our valued guests, and today marks an important milestone in our commitment to their satisfaction. The result of our efforts in this consolidation not only simplifies the gaming experience but also underscores our commitment to improving every aspect of each guest’s interaction with us.”
Previously, the casinos operated separate loyalty programs known as Rainbow Rewards and Emerald Rewards. Last November, ECL Hospitality Management acquired both casinos, making it practical to merge the loyalty programs into a single, cohesive system.
Club Jewel consists of four tiers: Emerald, Jade, Ruby, and Sapphire. The highest tier, Emerald, can be reached by earning 60,000 base points within a 90-day rating period. The rating periods specified on Emerald Island’s website are Aug. 1-Oct. 31, Nov. 1-Jan. 31, Feb. 1-April 30, and May 1-July 31. Points accumulated at the Rainbow Club can be transferred to Emerald Island, further simplifying the rewards structure.
The consolidation into Club Jewel aims to address a common issue among gaming loyalty programs: a lack of uniformity in accumulating points and tier credits, along with varied terminology that can confuse customers.
Emerald Island Casino, known as a locals’ casino, has no table games but offers over 450 gaming machines, including keno, slots, and video poker, as well as a William Hill sportsbook. Rainbow Club’s casino spans 8,760 square feet and houses 330 gaming machines. Though table games aren’t mentioned on its website, the venue features the Triple B restaurant. Emerald Island boasts the Emerald Island Grille.
The properties were previously owned by Boulder Highway Gaming, LLC and Water Street Gaming, LLC before being sold to ECL Hospitality. Emerald Island has been a fixture in the area for more than 20 years.
