NetEnt, a well-known gaming development company enters the regulated Canadian market


NetEnt, a well-known name in the online casino gaming development world, signed an agreement with IGT (International Game Technology) earlier this year, for supply of online casino games to BCLC (British Columbia Lottery Corporation). All the pertinent technical procedures are complete now and the Canadian players have access to NetEnt’s wide range of casino game offerings. The company entered into the online gaming industry more than 20 years ago, in 1996, and has been on the forefront of technical innovations sine then, driving the market with top-rated casino games. Going by the 2018 statistics, NetEnt had control over 16% of the worldwide online gambling market share, and 25% market share in Europe.

The only way NetEnt could gain access to the Canadian market was via IGT Connect integration layer with the lottery services. With the availability of NetEnt casino games to the common Canadian players now, it is very clearly evident why NetEnt is such a name to reckon with in the online gambling world. LeoVegas in Canada is one such online casino platform that offers a large number of NetEnt casino games to the Canadian gamblers, and is extremely popular in the Canadian online gambling space.

About NetEnt’s Canadian entry 

The Swedish online casino games developer has won several awards in the past and specializes in creation and supply of reliable, secure and exciting gaming software to online casino platforms throughout the world. Entry into the Canadian market was made possible through an agreement with BCLC and IGT. The former is the primary regulatory authority for gambling operations in Canada. For NetEnt this deal is quite similar to the one involving supply of casino games to Norsk Tipping, Norway’s state-owned lottery.

NetEnt had to follow a complicated implementation procedure in order to be technically compliant and aligned with the Canadian gambling regulations. Although Canadian gamblers won’t get access to each and every game in the NetEnt portfolio, the present catalogue comprises of some of their most popular titles. However, all these games will be offered via the IGT platform, to the online casinos in the BCLC network.

A big milestone gaming for NetEnt

Therese Hollman, CEO, NetEnt, revealed that the company’s launch into the Western Canadian market is a very important step for the company. Hollman mentioned that the launch is a proof of the confidence that Canadian market has in the success and performance of the NetEnt games. Canada is an extensive marketplace, serving as just the right platform for a fresh wave of online casino games. While people continue to argue the need of more gambling options in West Island and the rest of the Canada because as it is there are so many fun things to do. However the fact remains online casinos are one of the most eco-friendly gambling options and the games offered can be enjoyed from anywhere, at any time of the day or night.  

However, the company is clear that their expansion moves will not stop with entry into Canada alone. They have their eyes set on the North American market, as a part of their overall expansion strategy. The Canadian deal came into existence a couple of days after NetEnt had closed a deal with a Lithuanian iGaming operator called Top Sport, to offer online casino games to the Lithuanian gamblers. Hence, NetEnt can be termed as implementing a worldwide multilateral expansion strategy right now.


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