Morgan Wallen Challenges Blake Shelton with Las Vegas Country Music Restaurant Launch


In a gust of glittering country stardom, it appears that Blake Shelton’s niche monopoly of fusing culinary creations and Nashville tunes under a single roof is poised for a little friendly competition. The challenger? None other than renowned country singer and ‘The Voice’ alumni, Morgan Wallen. His venture into this particular entrepreneurial landscape can be traced back to his introduction to America’s living rooms via Season 6 of the popular reality television show in 2014.

Widely recognized as the central country icon of the 2020s by the New York Times, Wallen is making auspicious strides into the business blend of hearty food, dulcet country music, and thirst-quenching drinks. An unveil is imminent, with the star set to launch his This Bar and Tennessee Kitchen brand at a bustling shopping center nestled in the heart of Las Vegas, per a report from the Las Vegas Review-Journal.

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According to details gleaned from Wallen’s website, the original branch of This Bar is poised for its grand debut in Nashville this summer. A sprawling six-story, 30,000-square-foot complex is in the finishing stages, incorporative of a bar, restaurant, and a buzzing live-music venue. The structure is a near doppelgänger to Shelton’s own four-story, 27,000-foot Ole Red. The latter made its entrance in the Grand Bazaar Shops perched in front of Horseshoe Las Vegas early this year.

As for Wallen’s second coup, it’s estimated to span 10,000 square feet and will command the second and third floors of the iconic 63 Las Vegas mall, snuggled at the confluence of Harmon Avenue and the Strip. The crowning jewel of the complex, Ocean Prime, is perched atop the building, basking in the dazzling lights of Sin City.

The endeavor is a joint venture with TC Restaurant Group. Permit documents referenced in the Review-Journal account hint at a $9.75 million investment, christened, aptly, as “Vegas Country Music Restaurant,” with an intriguing “ellipse rooftop balcony” incorporated in the architectural design.

In other cuisine-related updates, rumors are swirling that Holsteins, a popular burger joint synonymous with the opening of the Cosmopolitan in December 2010, is constructing farewell plans for this summer. This tidbit was coursed by’s own Vital Vegas contributor Scott Roeben, who asserts the news as a “rumor” supplied by an unnamed source. Apparently, the Cosmopolitan shakeup under the new management of casino powerhouse MGM Resorts is contributing to its imminent farewell.

Last August, it was disclosed that Bojangles, a franchise that sprouted in Charlotte, NC in 1977 and has expanded to include 800 branches across 15 states, will be releasing 20 new chain restaurants within the Las Vegas territory. The anticipated initial branch is projected to crop up at the Diamond Plaza retail center, encased by South Rainbow Boulevard and Blue Diamond Road.

Lastly, the El Herradero Nightclub at 3402 E. Lake Mead Blvd. in North Las Vegas was abruptly shuttered by the Southern Nevada Health District on April 17.