McDonald’s Rolls Out $5 Meal Deal to Boost Sales and Attract Value-Conscious Diners

11

For fast-food aficionados across the United States, the golden arches of McDonald’s are poised to brighten the days ahead. In an effort to staunch the tide of dwindling sales and customer dissatisfaction over climbing prices, McDonald’s is set to roll out an alluring $5 meal deal next month.

This irresistible deal, encompassing a four-piece McNugget, a small portion of fries, a small beverage, and a choice between the beloved McDouble burger or the equally cherished McChicken sandwich, has been designed to offer great value for money, as per an insider privy to the plan, though not authorized to talk about it publicly.

Follow us on Google News! ✔️


The campaign is to be kicked off on the 25th of June and promoted nationwide, though it should be noted that select outlets housed in higher-priced locales, such as California or Hawaii, may apply a slightly steeper tag.

While McDonald’s has chosen to remain tight-lipped when queried about the potential deal by The Associated Press, the fast-food behemoth hailing from Chicago did reveal last month that cost-effective deals were part of its strategy to counter sluggish customer influx in certain markets.

“Offering meaningful value to our customers through national advertising is something McDonald’s realizes is important to them,” the company shared in a statement in the preceding week.

Moreover, the meal deal will offer a considerable markdown to price-conscious patrons, when compared to the standalone list prices of the items included in it. To shed some light, an individual outlet in Michigan pegged the aggregate price of these four items at $9.66 just last Thursday.

Mounting prices at fast-food joints over the past few years have set customer wallets groaning, a direct result of surging labor, food, and paper product costs. To give an insight, restaurant data firm, Technomic highlighted that the average spend per person per visit rose 25% between the first quarter of 2022 and the same period in 2024, from $12 to $15.

McDonald’s earlier this year voiced concerns over a decrease in visits and reduced spending from customers drawing annual income lower than $45,000. With grocery inflation on the downturn, more people are exploring home culinary options, opined McDonald’s President and CEO Chris Kempczinski. He noted that foot traffic had remained steady or declined in a few key markets including the U.S., Canada, and the UK.

“Consumers are exercising prudent judgment in their expenditure,” stated Kempczinski in a recent conference call with investors. “Whilst it’s more conspicuous among lower-income customers, all income groups are on the hunt for value.”

During the same conversation, he stressed the need for a national deal conveying McDonald’s value proposition to maintain a competitive edge.

However, McDonald’s isn’t alone in navigating choppy sales waters. Starbucks had also reported a rapid, sharper than anticipated dip in consumer confidence in the U.S during the January-March quarter. In response, Starbucks will be extending access to its Rewards app to non-members from July for them to reap benefits from the deals on offer.