MaximBet, a unit of Maxim, a male-focused magazine, announced today that it has secured market access in Ohio and Pennsylvania.
MaximBet is an online gambling platform that is currently operational in Colorado. The firm also plans to expand into iGaming and table games.
Daniel Graetzer, the CEO OF MaximBet, says that the company is focused on scaling its business by adding more markets. Apart from Maxim, MaximBet is also owned and run by Carousel Group, which runs SportsBetting.com.
MaximBet launched in April this year. The firm focus is on expanding to states with legal sports betting. The platform is awaiting regulatory approval to operate mobile sports betting.
In Pennsylvania, mobile sportsbooks and internet casino operators are required to partner with a land-based casino, MaximBet is partnering with Caesars Entertainment and Harrah’s Philadelphia.
MaximBet is also looking to join online platforms in Indiana, Iowa, and New Jersey. The sportsbook enters Ohio and Pennsylvania just at the beginning of college football. Ohio State Buckeyes and Penn State Nittany Lions are two college teams with a large following.
Since MaximBet is just an emerging sportsbook, the online operator is luring bettors to the platform by offering a chance of winning a $50, 000 Super Bowl LVI prize package.