In a remarkable collaboration that promises to blend travel luxuries with exhilarating gaming experiences, Marriott International and MGM Resorts International unveiled some details on their highly anticipated customer loyalty partnership, all under the banner of the intriguingly named ‘MGM Collection with Marriott Bonvoy’.
This strategic alliance takes customer rewards to a new level, with a notable absence of a direct exchange of Marriott Bonvoy points into MGM Rewards. Instead, those steadfast members who have achieved gold status in MGM Rewards can now receive a boost, earning Marriott Bonvoy Silver Elite status. The stakes are higher for Platinum tier members who are awarded the Bonvoy Gold Elite status. On top of the tier, MGM’s most exclusive gamblers who attained their invitation-only MGM Rewards NOIR status are granted a fast pass to Bonvoy Ambassador Elite.
This mutual recognition of loyalty status is scheduled to be effective until the end of 2024. Both brands are committed to enriching the travel saga by promising that, starting early 2024, Marriott Bonvoy members can earn and redeem points across a myriad of establishments throughout the glittering city of Las Vegas.
Despite revealing no exact launch date for the ‘MGM Collection with Marriott Bonvoy’, both hospitality giants are optimistically threading the path of synergy that was slightly meandered due to a ransomware attack on MGM the prior year. Come October, travelers will find a selection of MGM Collection properties open for bookings via Marriott.com and the Marriott Bonvoy app, with a full integration expected by the end of the year.
The collaboration brings strategic benefits, with MGM CEO Bill Hornbuckle acknowledging prospective revenue increments attributable to the partnership, potentially estimating an upsurge of $50 million to $75 million during the first year of operation.
The union extends beyond pure hospitality, weaving in over 43 million MGM Rewards members who will now link their journeys with Marriott Bonvoy, synchronizing select benefits across participating properties in the ever-expanding Marriott portfolio.
While Marriott Bonvoy members unaffiliated with MGM’s platform won’t accrue points at casino resorts, they await their share of the bonanza. It’s clear that plans are underway for members to earn and redeem their Marriott Bonvoy points for lavish stays at iconic destinations like ARIA Resort & Casino, Bellagio Resort & Casino, and Park MGM Las Vegas, once these and other properties make their debut on Marriott’s booking channels.
Travel and gaming enthusiasts from coast to coast are already imagining the new memorable experiences awaiting them through this partnership. And for those passionate about exploring the virtual dimensions of gaming, this conversation naturally lends itself to the subject of online casinos.
As we wind down our reflections on this groundbreaking collaboration between Marriott and MGM, let us divert our gaze to the digital tableau of gaming. In recent times, there has been a surge in interest in the virtual realms where the roll of the dice and the spin of the wheel are but a click away. For our readers eager to delve into the realm of online play, we have penned an inventory of choice platforms. In this [month’s roundup of top online casinos, we, at West Island Blog, present an ensemble of virtual gaming halls that promise a blend of thrills and convenience, mirroring the opulence of Las Vegas and the luxury of traveling with Marriott Bonvoy.