Latest Vegas Ad Urges Tourists to Embrace Individuality with New Campaign

R&R Partners, the ad agency for the Las Vegas Convention and Visitor’s Authority, unveiled its latest Las Vegas commercial this week, urging tourists to embrace their individuality with the slogan, “Whatever you go for, go all out.” Although it may not be as iconic as “What happens in Vegas stays in Vegas” from 2003 or as humorous as the 2022 tagline, “You can bring your kids to Vegas, but why would you?” it still captures attention with its charm.

The 60-second commercial opens with scenes of visitors in their hotel rooms, getting ready for a night out. Each individual prepares their outfits and makeup, reflecting the diverse entertainment options available in Las Vegas. One person straps on a WWE belt, another wears a Philadelphia Eagles mascot head. A couple seems to be gearing up for a country music concert, while another appears ready for a punk-rock show, cleverly tying in Nick Shoulder, the punk rocker and country crooner whose song, “Too Old to Dream,” provides an infectious soundtrack.

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As the elevator doors slide open several times, it becomes clear that all these colorful characters are staying in the same hotel. Together, they burst into the lobby with the excitement and determination of Vikings heading into battle, ready to seize the night.

Chuck Monn, R&R’s newly appointed chief creative officer, shared his perspective on the campaign, saying, “Las Vegas means different things to different people, but what’s great is that every one of those things is magical. Our goal was to celebrate the diversity of experiences the destination has to offer, amplifying the thrill of fandom in all of its forms.”

The campaign was launched last week in the United States, Mexico, and the United Kingdom, notably during the Vegas Classic Kickoff. It is set to continue airing in select markets over the next two months, targeting NFL games, the WNBA playoffs, and the men’s World Cup qualifier.