Las Vegas Mirage Closing for Glamorous Rebirth as Hard Rock Resort

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The glittering, iconic Las Vegas Strip is spilling all its chips on an audacious act of transformation. As the summer sun blazes over Nevada this July, The Mirage, a cornerstone of luxury and a cultural symbol of old Vegas, prepares to close the shutters, marking the end of an illustrious era and the dawn of a new.

Known for its opulence and legendary for turning Sin City into a lavish resort destination, The Mirage will be closing on July 17; an exit that paves the way for an ambitious revamp of the expansive 80-acre estate. The desert phoenix is slated to rise again, unrecognizable yet more majestic, resurfacing in 2027and rechristened as Hard Rock Las Vegas. Intriguing plans have already been hinted, like a hotel tower styled like a 700 feet high guitar, soaring breathtakingly into the sky, an emblem of the Strip.

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Jim Allen, chairman of Hard Rock International, expressed gratitude towards the Las Vegas community and the workforce, acknowledging their warm reception of Hard Rock. This grand transformation comes as the second of its kind this year with The Tropicana, another lauded landmark, having closed its doors in April, clearing out for a sparkling $1.5 billion baseball stadium.

The Mirage was initially the brainchild of casino tycoon Steve Wynn. Its inception way back in 1989, accompanied by a lively Polynesian theme, and grandeur, claimed the Strip’s first ‘mega-resort’ tag, kindling a wave of construction and development that substantially changed the face of the Strip throughout the 90s.

With iconic attractions such as the Volcano fountain gracing the sidewalks, long before the Venetian’s canals, and the Bellagio’s dancing fountains entered the scene, The Mirage was essentially the centerpiece of the tourist experience. It was a place to marvel at the white tiger act by Siegfried and Roy or to be entranced by a Beatles-themed Cirque du Soleil act that even saw appearances by Paul McCartney and Ringo Starr during its glorious 18-year tenure, which sadly comes to an end this July.

The transition, though swaddled in exhilaration, bears its share of bitter farewells. As disclosed by Hard Rock International, more than 3000 employees will need to pack up their decks, expecting an $80 million severance pay-out.

A beacon of hope lies with the Culinary Workers Union, which has vowed to protect interests of around 1700 of The Mirage’s workers, ensuring a $2000 severance for each year of service, options to return to work, with retained seniority, upon the hotel’s reopening.

The Mirage passed into the hands of the Seminole Tribe of Florida via their company, Hard Rock International, in 2022, becoming the first such Strip property with Native American ownership. Then, there were promises to continue The Mirage legacy as it was and develop future plans without disturbing current operations.

With no bookings accepted post-July 14 and all subsequent existing reservations to be cancelled and refunded, the iconic Mirage lights dim. What rises from its ashes is a vision of modern Las Vegas, grander, louder, and more vibrant. Like a great show, the curtains close, the stage resets and the audience waits for what promises to be a larger-than-life encore.