Jessica Alba Steps Down as Honest Co. CCO, Remains on Board


From the luminescent glow of Hollywood’s silver screen to the hustle and bustle of the business world, actress Jessica Alba has etched an enviable career. Rising to stardom in James Cameron’s television series “Dark Angel,” and subsequently featuring in critically-acclaimed films— “Sin City” and “Fantastic Four,” her artistic versatility remains unabated. However, her recent decision to step down as the chief creative officer of her personal care outfit – Honest Company – has taken both Tinseltown and Wall Street by surprise.

Alba carved out a niche for herself not just in the annals of Hollywood but also among the pantheon of successful entrepreneurs. She co-founded Honest in 2012, inspired by her personal struggle with allergic reactions to baby laundry detergents. From personal tribulations emerged the private brand turned public company, which choreographed a spectacular stock market debut in May 2021, its shares skyrocketing by a staggering 44%.

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Though she opts for relinquishing her executive role, Alba will continue to be an integral part of the business. She retains her influential seat on the company’s board, shifting her gaze to exploring “new endeavors “- a cryptic nod at her future plans that have kept her fans and followers guessing.

The Los Angeles-based Honest Co. may have weathered its share of challenges, grappling to turn a profit despite escalating sales. Nevertheless, it heralded its first profitable quarter since mid-2021 late Thursday—a testament to its resilience and an epitome of Alba’s unfettered dedication.

Reflecting on her journey at Honest, Alba penned a heartfelt statement, saying, “Honest has been a true labor of love for me – one that showed me what’s possible when you infuse purpose into business.” These words resonate with her indomitable spirit and relentless pursuit of purpose, be it acting or entrepreneurship.

Prior to her illustrious business venture, Alba was a familiar face on Nickelodeon’s series “The Secret World of Alex Mack” and the reimagined version of the iconic 1960s television series “Flipper.” These early successes laid a solid foundation for her multifaceted career.

The announcement, however, triggered a slight tremor in the stock market, with shares of Honest Co. registering a nominal dip before Wednesday’s opening bell. But, the company’s trajectory and Alba’s enduring influence suggest anything but a final act for this tenacious businesswoman and talented actress.