World-renowned homewares monolith, Ikea, have revealed the site of their upcoming Australian outpost, slated to open in 2024. Although there are already twelve of the sprawling stores scattered across the country, one anomalous state, Tasmania, remains Ikea-free.
This recent announcement delivers good tidings to the residents of Perth, who will be privileged with next store’s debut in the quaint, southern suburb of Cannington. This marks the second installment of the Scandinavian franchise in Perth, joining its predecessor stationed in the northern city’s Innaloo district.
However, the potential patrons of Ikea’s Cannington store should not anticipate familiar Swedish savories such as Swedish meatballs or cinnamon buns that typically accompany the grandiose experience of an Ikea megastore. This upcoming Australian offer is set to use the streamlined business model, accentuating a compact, efficient planning and ordering station where customers have the opportunity to receive personalized assistance from staff members.
Following in Melbourne’s west and Sydney’s northern beaches’ footsteps, Cannington’s Ikea will be the third Australian venue of its kind. With both predecessor stores opening in September 2022 and June respectively, it is paving the way for a new brand vision.
Johanna Gbenplay, Ikea Australia’s market area manager, emphasized that the espousal of the new business model reflects the brand’s aim to make their product range increasingly accessible. According to Gbenplay, with Ikea already holding the fort in the northern districts with the Innaloo site, it was a strategic move to extend its armoury to the southern city by the launch of a new store in 2024.
She expresses her enthusiasm in capturing an additional demographic, stating that the southern residents will appreciate the new location, offering an accessible pick-up spot for both grand or petite home embellishments that contribute to more efficient living.
Come 2024, customers can secure their planning appointments for Ikea Cannington, streamlined effortlessly via reservations placed through the Ikea website. It is clear that Ikea is redefining and elevating the customer experience in Australia with these resourceful concept stores.
