Iconic NoMad Las Vegas to Close Doors as Hilton Eyes Expansion

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The curtain is soon to be drawn on a treasured cornerstone of the Las Vegas Strip: The NoMad. Once renowned for its exclusive luxury and boutique status, these 293 rooms will soon be empty – nestled on the four pinnacle floors of the iconic Park MGM, they’ve received an unforgiving eviction notice from newly christened corporate owners.

Paint a picture in your mind of the distinct entrance to NoMad Las Vegas, characterized by its appealing solitude. Ostensibly separate from the bustling entryway of the host resort, this unique access point lies nestled beside a secondary entrance to Park MGM’s vibrant casino. A space designed as a grand retreat from the everyday bustle, now destined to face an alteration of its identity.

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The omnipresent hotel industry leader, Hilton, has thrown a new cog into the workings of this tale. Hilton now wields the lion’s share of the interest in NoMad’s London-based managing entity, none other than the Sydell Group. The hotel Goliath made noise with a press announcement that triumphantly spoke of growing the NoMad brand into at least 10 upscale, international markets.

Yet, amid the fanfare and the celebration, the unraveling story of NoMad Las Vegas remained a mere footnote. “Switching to a new brand in the upcoming months,” stated the release, an afterthought almost. The core reasoning behind this decision remains shrouded in mystery, with Hilton maintaining silence and MGM Resorts, reigning proprietors of Park MGM, withholding the identity of the next potential occupant.

Now this tale takes an intriguing detour, courtesy of astute blogger Scott Roeben from Casino.org. He first sniffed the imminent departure of NoMad in November of the past year, proclaiming the deluxe hotel to be a disappointment. “Falling short of expectations,” he announced, underscoring the establishment’s failure to yield its ambitious promise of an ‘elite clientele.’

The NoMad was not always thus — in 2009 it was launched as Hotel 32. A phoenix rising from the aftermath of a 2008 fire that devoured the upper tiers of the then Monte Carlo, now Park MGM, it was crafted by MGM Resorts as an upgrade. A strategic rebranding operation by them resulted in a $650 million, two-year renovation in 2018, culminating in the birth of NoMad within Park MGM.

Additional notable hotels-within-hotels punctuating the Las Vegas Strip are the Four Seasons tucked gracefully inside the Mandalay Bay, Nobu Hotel ensconced within Caesars Palace and the Hilton-owned Crockfords, extravagantly nestled within Resorts World.

The NoMad brand has a storied history tracing back to a famed 2012 opening in the Manhattan district of its namesake, north of Madison Square Park. Though it closed in March 2021 due to the ruthless pandemic shutdown, the venue has since been resurrected as a branch of London’s esteemed hotel group Ned. The NoMad Los Angeles, inaugurated just before its Las Vegas twin, suffered a similar fate in March 2021. It’s now the reimagined and rebranded Hotel Per La. This is the wheel of fortune in the hospitality world – as wheels turn, fortunes dwindle, and in the echo of what once was, a new order shall arise.