Hard Rock Northern Indiana and Chicago ESPN have chosen Gary casino as the minor sponsor of the Chicago White Sox radio network in a deal that will help attract new customers to $ox’s $300 million gaming venue.
The deal is set to take effect at the start of September and running through the 2022 and 2023 seasons. The term of the deal includes two covering of White Sox during the season and one hour during the offseason.
Apart from the Chicago market, the sponsorship gives Gary casino exposure to 15 affiliate networks reaching out to Ames, Iowa, Fort Wayne, Indiana, and Carbondale, to the South.
In a statement, ESPN Chicago Market Manager Mike Thomas acknowledged Hard Rock Northern Indiana for the naming rights its presents to White Sox Network in Indiana and Illinois.
The deal also covers postseasons coverage to give Hard Rock additional exposure. Hard Rock hopes to utilize the partnership with White Sox radio and ESPN 1000 to draw new customers and probably retain them.
There is also a potential opportunity for the database to grow further when Northern Hard Rock Northern Indiana finally opens a sportsbook.
Hard Rock is also planning to open a live performance venue with a 2, 000 seating capacity that will expand its casino entertainment options and possibly help drive traffic to the casino.
Furthermore, Hard Rock is benefiting from the partnership to solidify the customer market base. Illinois and Indiana passed expanded gaming laws in 2019.
The laws called for the establishment of six new casinos in Illinois. One location for a casino is in the Chicago south suburbs, close to Hard Rock Northern Indiana, on the 80-94 corridor.