Giving Tuesday Event Highlights Global Day of Giving


by WIB Staff

While American Thanksgiving is a chance for our neighbours to the south to get together with family and friends, the US generally makes national headlines when scores of people can be seen sometimes pushing and shoving each other in order to take advantage of Black Friday shopping deals.

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A newer tradition is also Cyber Monday where people still go to great lengths to save money by shopping online.  Both those events favour abject consumerism but there is a new movement making waves across the country and internationally as well, Giving Tuesday which takes place this coming Tuesday, November 27th.

In contrast to buying our way to happiness, Giving Tuesday encourages people to put people first through acts of kindness and volunteerism.

The Giving Tuesday goals for Montreal this year include raising a million dollars for the less fortunate, 100,000 hashtags through social media using #givingtuesdayMTL as well as getting 1,000 area charities and at least 100 companies taking part.

Last year, Toronto Mayor John Tory proclaimed officially that Giving Tuesday was an event the city got behind recognizing “the significant contributions of charities and organizations dedicated to helping those in need in our community, and those who help raise awareness of a cause.”

Other cities in Canada like Calgary, Ottawa and Vancouver are taking part as well as Montreal, Westmount, NDG, Lasalle and Pierrefonds-Roxboro.

Participants are encouraged to donate to their favourite charity or even volunteer your time.  Get in touch with area agencies that give back such as Meals on Wheels or through Volunteer West Island.  Companies can give back by getting their employees involved in spreading the word for a great cause.

College and university students are encouraged to crowdfund for a cause or simply spread the word via social media showing a random act of kindness to a stranger or someone in need.

There are many charitable organizations in the West Island that really need help around the holidays such as neighbourhood food banks, West Island Mission, On Rock Ministries and the West Island Assistance Fund.

“GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities,” said Kim Fuller, Montreal’s civic group leader for GivingTuesday.  She considers the event as “the opening day of the giving season.”

To find out more ways to take part in Giving Tuesday, go online at