bet365 has chosen Denver as its US headquarters and is planning to hire nearly 1,000 people in the coming years in Colorado’s largest city. The UK-based gaming giant, which already employs about 50 people in Denver, has officially set up its headquarters at 1701 Platte Street. According to the Colorado Office of Economic Development and International Trade (OEDIT), bet365 could fill as many as 300 roles in its first year in Denver.
Positions within the new headquarters will encompass customer service operations, trading, software development, and technology. Additional opportunities will be available in marketing, legal, finance, facilities, human resources, and recruitment.
The announcement came roughly a year and a half after reports surfaced that an unidentified, Europe-based online gaming company was considering Denver for its US hub. While it was not initially clear that bet365 was the company in question, industry observers noted that the company matched the profile described in state filings.
As part of its move to Denver, bet365 will benefit from significant tax incentives. The Colorado Economic Development Commission (CEDC) approved up to $14,055,942 in performance-based Job Growth Incentive Tax Credits for the company over an eight-year period. These incentives are conditional on bet365 meeting new job creation and salary requirements, during which the company was referred to as Project Forge.
In addition to the long-term roles, bet365 likely had a positive impact through temporary job creation by renovating 120,000 square feet of space in the building. The company is expected to leverage its new Denver office to increase brand awareness among US bettors.
Globally, bet365 employs more than 7,000 people, with a smaller number currently working in Denver and New Jersey. This move is projected to boost the already fast-growing Colorado economy, which is seeing significant growth in both its land-based and online sports wagering markets.
While the exact economic impact in terms of job creation remains unclear due to undisclosed salary data, OEDIT Executive Director Eve Lieberman described the roles as “good-paying.” As of August, Colorado’s unemployment rate was 4%, slightly below the national average of 4.2%.
