Fontainebleau Las Vegas Teams up with American Express for Affluent Clientele Attraction


In a bold move, Fontainebleau Las Vegas, the newest burgeoning resort in America’s casino hub, seeks to cater to an affluent demographic by partnering with American Express Fine Hotels and Resorts (FHR). Nestled in the iconic glitz and glamour of the Las Vegas Strip, Fontainebleau is poised to join the ranks of some of the world’s most luxurious accommodations within the acclaimed Amex Platinum hotel booking platform.

The announcement, which emerged earlier today on the resort’s innovative X feed (formerly Twitter), revealed that Amex Platinum Card Members are set to reap the benefits of competitive rates and complimentary offerings at Fontainebleau. Despite being a recent addition, a search of the FHR website does not yet list Fontainebleau under either its name or Las Vegas region. The timeframe for this anticipated update remains nebulous.

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The strategic alliance with Amex Platinum is seen by many as a critical move for Fontainebleau Las Vegas. While there’s certainly no dearth of symbiotic relationships between gaming behemoths and their counterparts in the travel and leisure industries, Fontainebleau’s deal with Amex Platinum may prove instrumental for a venue that’s still carving out its name.

Fast forward to February 2023, and the tally of Amex Platinum cardholders in the United States stood at a remarkable two million. While it’s unclear whether this figure encompasses both business and personal clients, it’s undeniable that this significant pool of individuals paying $695 annually for the privilege of owning the card is exactly the type of clientele Fontainebleau is courting.

Data supports this theory. According to Departures, the magazine for Amex Platinum customers, the average cardholder is nearing 50 years with an impressive yearly household income of $330,000 and a net worth of $2.5 million, coupled with ownership of three properties. Therefore, it’s unsurprising that the venues in the Strip city listed on the American Express Fine Hotels and Resorts are the crème de la crème. Fontainebleau Las Vegas is set to rub shoulders with Crockfords at Resorts World, Four Seasons, Palazzo at the Venetian, Waldorf Astoria, and Wynn and Encore on the platform.

The coveted locale of Fonatinebleau Las Vegas, at the northern end of the Strip, has been identified as one of its main challenges since its inauguration in December, at a cost of $3.7 billion. This prestigious location also offers close proximity to equally impressive venues such as Resorts World Las Vegas and Wynn and Encore. However, if the alliance with Amex is successful in drawing a more affluent clientele, there’s the chance that the northern end of the Strip could reap similar rewards.

Furthermore, Amex’s lesser, yet still commendable “hotel collection” includes an array of Las Vegas’ finest, such as Aria, Bellagio, Conrad at Resorts World, Cosmopolitan, Delano, Mandalay Bay, MGM Grand, and the currently dormant Mirage and Venetian. With such illustrious company, Fontainebleau stands to benefit greatly from this alignment.