FanDuel Casino Unveils New Multimedia Campaign and Exclusive Game Launch


FanDuel Casino is poised to shake up the gaming scene as it primes to roll out the next chapter of its ‘Winning is Undefeated’ advertising campaign ensured to be a multimedia spectacle gracing TV, social media, and contextual OOH platforms. Further sweetening the deal, the brand is set to debut an exclusive game, Fort Knox Cleopatra, to its stellar line-up of offerings.

Developed by IGT PlayDigital, this unique game is a bedazzled repaint of IGT’s Cleopatra, a forever favorite in the annals of the casino industry and continually topping the popularity charts of FanDuel Casino’s selection. The Fort Knox Cleopatra is planned for an exclusive release on FanDuel, making it an added incentive for players old and new.

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“FanDuel Casino symbolizes that unequaled rush of victory,” commented Daniele Phillips, the VP of Brand Strategy at FanDuel Casino. Unveiling their new campaign, Phillips emphasized the “winning” experience, using comparisons with mundane yet triumphant instances, such as catching car keys single-handedly. “With a daily free-play at our Reward Machine along with an inaugural offer for 50 bonus spins, our players will have ample opportunities to sample the flavor of triumph first-hand.”

Conceived and fine-tuned in cooperation with agency Mischief @ No Fixed Address, the campaign compares and glorifies the buoyant spirits stoked by everyday tiny wins, only to highlight the feeling of winning at FanDuel Casino as the absolute champion. Areas including New Jersey, Michigan, and Pennsylvania, among others, will be the primary recipients of these new promotional spots. Additionally, FanDuel Casino plans to reward 50 bonus spins to new customers signing up and depositing their inaugural amount.

FanDuel Casino, terming “winning” as the ultimate feeling, presents players the chance to hoist the champion’s trophy, thanks to their free-to-play Reward Machine. Creative Director Pete Lefebvre at Mischief @ No Fixed Address explained their approach to the campaign’s theme, emphasizing the supremacy of winning among the myriad of human emotions experienced daily.

Moreover, FanDuel Casino is all set to launch the exclusive title Fort Knox Cleopatra that brings a novel progressive jackpot mechanic, promising bigger prizes, to traditional game aspects. Open safes filled with cash and coins, along with chances of unlocking progressive jackpot wins, are unique enticements of the new Fort Knox Bonus.

“Asaf Noifeld, Managing Director at FanDuel Casino, echoed the brand strategy to provide players a maximum choice of games, saying, “With new and iconic offerings, we aim to deliver the best iGaming product experience on the market.” The brand is enthusiastic to continually provide an interactive gaming interface.

Concluding his statement, IGT’s President of iGaming, Gil Rotem, excitedly revealed their partnership plans with FanDuel Casino for the exclusive launch of Fort Knox Cleopatra. Known for its attractive graphics and intriguing sound effects, the game is expected to strengthen FanDuel Casino’s foothold and growth in the gaming market.