DraftKings Hires Amazon’s Marie Donoghue for Growth Drive

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In a strategic expansion of its leadership, DraftKings, the sports betting and entertainment giant, made headlines this morning with the announcement that the corporation has appointed Marie Donoghue to the pivotal role of chief business and growth officer.

Marie Donoghue joins DraftKings following an impactful tenure at Amazon, where she was instrumental in pioneering a new era for sports fans as one of the masterminds behind the transition of Thursday Night Football to Amazon Prime’s Video streaming service. This venture made history as the NFL’s prime time showcase leapt to an exclusively streaming format for the first time.


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During her impressive run as Vice President of Amazon’s U.S. Sports Content & Partnerships, Marie Donoghue’s pivotal contributions carved out Amazon and Prime Video’s position as fierce contenders in the acquisition of sports media rights. Standing testament to her expertise is the revolutionary development and production of Prime Video’s Thursday Night Football—the Emmy Award-winning project and NFL’s inaugural all-streaming, season-long package.

Before her sojourn with the tech behemoth, Marie Donoghue honed her acumen at ESPN, committedly climbing the ranks over 18 years and eventually securing the role of executive vice president of global business and content strategy.

The paths of Amazon and DraftKings have been entwined, most notably through their collaboration on Thursday Night Football. Here, DraftKings rigorously offers up pre-game and live odds, enhancing viewer engagement during the NFL broadcasts adorned with commentary by notable figures Al Michaels and Kirk Herbstreit, and the on-ground insights from sideline reporter Kaylee Hartung. A broad distribution is ensured through an agreement with DirecTV which facilitates broadcasts across various public venues.

In this new chapter with DraftKings, Marie Donoghue’s expertise will be harnessed to explore and secure new growth opportunities while driving the company’s unwavering dedication to excellence in product and customer experiences. She will also be at the forefront of advancing key internal processes, poised to have an overarching positive impact across the company’s operations.

Reflecting on this strategic appointment, DraftKings co-founder and CEO Jason Robins draws from the company’s aspirations to echo Amazon’s success—ambitions which the hiring of Donoghue could significantly catalyze.

Amidst whispers of a potential partnership with Barstool Sports, the role that Marie Donoghue may play remains veiled in speculation. Yet, it is expected that her involvement will be centrally pivotal in leveraging DraftKings’s upcoming endeavors—spanning potentially lucrative collaborations with sports leagues, along with novel broadcasting and streaming prospects.

“We are delighted to welcome Marie Donoghue to our executive team and the immense wealth of experience she brings as a highly-regarded leader and trailblazer within our industry,” expressed Robins. “Marie’s exceptional track record speaks for itself, and she is poised to be a transformative force in our company’s future success.”

As the narrative of corporate advances in the world of sports entertainment unfolds, developments such as these signal a broader shift in the landscape—one that may well see the synergy between sports, technology, and viewer engagement reaching unprecedented heights.

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