DraftKings Apologizes Over 9/11 Betting Promo Amid Public Backlash


DraftKings, the Boston-based sports betting titan, has issued a heartfelt apology following a misguided attempt to commemorate the September 11th, 2001, terrorist attacks that claimed nearly 3,000 lives. The sports wagering giant had initially manipulated the memory of the tragic events to lure bettors onto their platform for baseball and football wagers on the incident’s 22nd anniversary.

In a promotion that can only be described as brazen, DraftKings challenged users with a 9/11-themed incentive. The task? Place bets on the collective victory of three New York-centric teams – the Yankees, the Mets, and the Jets – in their respective games that day.

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A wave of scornful backlash from social media users, dismayed by the “Never Forget” campaign, prompted the immediate withdrawal of the promotion by DraftKings. The company owned up to their mistake, stating, “We sincerely apologize for the featured parlay that was shared briefly in commemoration of 9/11.” The apology acknowledged the weight of the day’s significance, especially for the families directly impacted by the tragedy.

Among those taken aback by the DraftKings’ misstep was Bret Eagleson, who lost his father in the World Trade Center disaster. Operating an association dubbed 9/11 Justice, which caters to families and first responders from the incident, Eagleson deemed the promotional offer as “tone-deaf.” Eagleson’s disapproval was succinct, “It is shameful to use the national tragedy of 9/11 to promote a business,” he said. “We need accountability, justice, and closure, not self-interest and shameless promotion.”

DraftKings refrained from disclosing the precise number of bets placed as a result of the promotion. Whether such bets remain valid, or have since been revoked, also remains undisclosed.

Despite this recent faux pas, DraftKings continues to reign as a leading player in the boom of legalized sports betting across the United States – a development encouraged since the U.S. Supreme Court sanction in 2018. A revealing two-thirds of the States now offer this service.

Sportsbooks revere bets that are cast on multiple game outcomes, known as parlays, due to their potential for high yield. The recent DraftKings promotion, although ill-judged, typifies how preselected groupings serve as a vital element of sports wagering.