Despicable Me 4 Helps Revitalize Hollywood’s Slumping Box Office Sales


Once the epicenter of empty theaters and lost revenue, the box office is now burgeoning with a remarkable resurgence, stirring a wave of palpable excitement throughout the industry. After facing a slump in ticket sales at the start of the year, Hollywood found its saving grace in the continuation of the acclaimed Illumination Animation’s “Despicable Me” saga.

Generating an impressive $75 million in ticket revenue over the holiday weekend and totaling a whopping $122.6 million since its Wednesday release, “Despicable Me 4” has instilled an optimistic mood throughout Tinseltown. These extraordinary figures exemplify the remarkable and enduring popularity of the Minions, which continue to prove themselves as one of the most profitable phenomena in modern cinema. Moreover, their box office success keeps the momentum of an already favorable summer season for Hollywood.

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Despite an overall drop in ticket sales amounting to 40% since the outbreak of the pandemic, the path to the summer movie season has been paved with a series of blockbuster hits. Sony’s “Bad Boys: Ride or Die” and Pixar’s “Inside Out 2” both outperformed industry expectations, with the latter rapidly exceeding $1 billion in global ticket sales. To the industry’s delight, this made it the first film to achieve this milestone since “Barbie.” Adding to the impressive box office tally, Paramount’s prequel “A Quiet Place: Day One” garnered significant footfall, exceeding expectations.

Things are looking auspicious as “Deadpool & Wolverine” gears up for an anticipated $160 million debut this month. According to Comscore’s senior media analyst, Paul Dergarabedian, these glowing projections signify an industry that has turned a corner. “The discrepancy between the industry’s bleak atmosphere eight weeks ago and its current state of renewed optimism is truly striking. What a change a month can bring,” he pronounced.

Arguably, much of this exhilarating revival can be attributed to the box-office prowess of everyone’s favorite yellow henchmen. Since their debut in “Despicable Me” back in 2010, it seems virtually guaranteed that each franchise entry, including two sequels and two Minions spinoffs, will amass around $1 billion. This consistent success has solidified the enviable track record of Illumination’s founder and chief executive Chris Meledandri.

Directors Chris Renaud and Patrick Delage’s latest rendition, “Despicable Me 4,” brings back the well-loved voice cast led by Steve Carell and Kristen Wiig, thus ensuring a healthy dose of endearing chaos, beloved by the fans. However, the Minions continue their box office reign, despite the lackluster reviews (54% fresh on Rotten Tomatoes) for the latest installment, featuring witness protection plots and superhero-transformed Minions.

Jim Orr, the distribution chief for Universal, confirmed the franchise’s success, declaring, “It is one of the most cherished franchises in film history, particularly in animation. Chris Meledandri and Illumination have truly captured the hearts of families and audiences worldwide.”

While “Inside Out 2” continued attracting audiences, “Despicable Me 4″ held its own, suggesting the two films might be motivating families to return to the theaters. Sequencing of the releases seems to have made all the difference, points out Dergarabedian, “The release schedule finally found a rhythm. Momentum truly has proven to be key.”

Despite the success of “Inside Out 2”, last week’s top film, “A Quiet Place: Day One”, fell to third place in its second weekend, although it took a considerable $21 million both domestically and abroad. However, it did manage to net a commendable global total of $178.2 million in just two weeks.

This wave of hits has spurred studios to revise their forecasts for the profitable summer movie season. Initially crippled by the havoc wreaked by the pandemic, which led to predictions of a $3 billion summer, down from the conventional $4 billion, recent developments now point towards a more optimistic $3.4 billion.

The less renowned but anticipated thriller, “MaXXXine,” part of A24’s slasher films trilogy starring Mia Goth, also fared considerably well, with a franchise-best $6.7 million in ticket sales. The film features Goth as a 1980s starlet hunted by a killer, known as the Night Stalker.

However, not every feature is meeting such success. Angel Studies’ Christian film, “Sound of Hope: The Story of Possum Trot”, debuted with a modest $3.2 million, falling short of the success encountered by the previous summer hit “Sound of Freedom.”

Another disappointing box office result came from Kevin Costner’s venture “Horizon: An American Saga,” which took only $5.5 million in its second weekend. This meager return for the film, which cost over $100 million to produce, has kept the tally for the franchise at a stale $22.2 million after two weeks.

Once the figures from Friday to Sunday are collated, the box office will likely reflect a different line-up. With “Despicable Me 4,” heralded as the weekend’s victor, amassing $75 million, and closely followed by “Inside Out 2,” which added another $30 million, it is clear that the summer blockbusters have successfully revitalized the cinema business.