Canadian Premier League (CPL) has named HelloFresh as its official meal kit delivery partner. HelloFresh, a publicly-traded company, will now be added to the league’s sponsorship roster.
The deal will enable CPL club fans and season ticket members to enjoy special offers through a digital integration Centre Circle App. HelloFresh will also collaborate with CPL in unique content creation in the agreed term of the contract to showcase the unique summer recipes tailored for families.
Corby-Sue, HelloFresh Director of Culinary, acknowledged the partnership with CPL, terming it as an opportunity to provide soccer communities with a new option to enjoy dinner.
“Becoming the official meal kit partner of the Canadian Premier League was a natural fit for HelloFresh. We know how important fresh ingredients and balanced dinners are to soccer-loving families across the country, and we’re happy to be able to provide soccer communities and fans of the game with a new option to enjoy dinner with a kick.”
HelloFresh will further become the official partner of Canada Soccer’s Circle K Active Soccer Fest Program. A massive and long-running grassroots program in Canada.
HelloFresh will support the project by activating events from one region to another. They will also provide special offers for people partaking in a festival with unique onsite meal kit opportunities.
David Clanachan, the CPL Commissioner, acclaimed the partnership with HelloFresh as a perfect one.
“As the leading meal kit provider in Canada, the synergy with Canada’s top men’s professional soccer league is perfect, and we are looking forward to enjoying balanced and delicious HelloFresh recipes this season.”