Caesars Entertainment, a juggernaut in the entertainment industry, took a hefty step in bolstering their sportsbook technology with the acquisition of ZeroFlucs Group Pty Ltd, an Australian software firm that specializes in enhancing sportsbook operations. Although the financial details surrounding this bold transaction remain undisclosed for now, the strategic intent is loud and clear with this acquisitive move resonating strongly amidst the intensifying skirmish for top-notch sports wagering technology.
ZeroFlucs has practically carved a niche for itself by aiding sportsbook operators to seamlessly update odds and pricing without jeopardizing their critical data relationships. This acquisition by Caesars is a natural progression following the successful integration of ZeroFlucs’ technology into Caesars’ sportsbook platform, an arrangement which facilitated the high-profile launch of an array of innovative products. The offerings under this launch included the popular in-play, same-game parlays (SGPs), and a dazzle of fresh “SGP-eligible” markets for Major League Baseball.
As an integral part of the process, Steve Gray and Carly Christensen, the captains steering the ZeroFlucs ship, will continue their commendable leadership roles with Christensen taking on an additional baton as the senior vice president of price technology at Caesars Digital.
In a recent development, Caesars’s audacious gamble tags along closely on the heels of MGM Resorts International’s announcement that its LeoVegas unit plans to acquire US iGaming and sportsbook operations of Tipico Group. Industry insiders believe this flurry of activity boils down to the quest for superior technology. It goes without saying, sportsbook operators stand to amplify their hold and profits considering live betting and SGPs are instrumental in attracting bettors, many of whom base their wagering decisions squarely on the technology prowess of operators.
This strategic alignment with ZeroFlucs not only strengthens the bond between the companies but also augments the customer experience, while promising a raft of thrilling product features and benefits for the bettors of Caesars Sportsbook.
As technology continues its unrelenting march into the realm of sports wagering, the ability to offer live wagers in a swift manner is paramount. Baseball SGPs is one such example where owing to the slower pace of the game, it is somewhat of a magnet for live wagering. This acquisition highlights Caesars’ acute awareness of the vital role that enhanced technology plays in churning gravy of profits, by attracting more gamblers to bet on baseball – a game a tad slow in the race behind football and basketball.
