Beyoncé has once again turned the spotlight her way with a dazzling performance for Verizon’s Super Bowl commercial, leaving fans buzzing with anticipation. The 90-second advertisement features the 42-year-old icon engaging in an eccentric array of viral stunts to “break” the internet coverage of the carrier— with Tony Hale of “Vice” fame playing her flustered assistant.
The commercial sees Beyoncé deploying tactics such as unveiling an AI clone, announcing an unlikely presidential run, and even proposing a groundbreaking concert in space. But among these elaborate ploys, her fans pinpointed a potential massive revelation. It is the image of Beyoncé on a shimmering metallic horse perched above the Las Vegas Sphere that has fueled speculations of an upcoming residency at this unique venue.
In an amusing mix-up during the commercial, Hale, after scaling the Sphere’s exterior much like a recent real-life protester, is hastily corrected by Beyoncé, who insists that not “in,” but “on” the Sphere was her intended location.
Toying with the expectations even further, the $50 million ad reached its climax with an enigmatic hint at the release of Beyoncé’s forthcoming album, “Act II,” scheduled for March 29.
Previous coverage hinted that negotiations for a Vegas residency by the megastar are well underway, with her equally famous husband Jay Z and mother Tina Knowles previously seen scouting out the $2.3 billion property. Reports suggested that production costs were a sticking point, with Beyoncé’s camp eyeing a sum similar to the one given to U2, standing at a hefty $10 million.
Undoubtedly, the bet appears to favor an imminent or concluded agreement, considering Beyoncé’s stature as the highest-grossing Black artist in history, boasting $1.3 billion in revenue from over 11.2 million sold tickets across her illustrious career.
On the heels of Super Bowl excitement, Pearl Jam announces its return to Las Vegas after a long hiatus, ready to rock the MGM Grand Garden Arena on May 16 and 18. Usher, not one to be upstaged, is slated to bring his “Past Present Future” tour to the T-Mobile Arena on November 15, promising another unforgettable performance to his fans.
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