BetMGM has reinvigorated its alliance with the National Hockey League, locking in a multiyear extension as an Official Sports Betting and Gaming Partner. This enduring partnership solidifies BetMGM’s position within the professional hockey league, poised to continue its legacy within sporting circles.
The newly extended arrangement enables BetMGM to weave unique VIP experiences for fans, bespoke offerings that delve beyond typical sports betting and into the realm of one-of-a-kind fan engagement. Moreover, televisions nationwide will remain platforms for BetMGM advertising campaigns, specifically during NHL’s nationally broadcasted games.
BetMGM Chief Executive Officer Adam Greenblatt expressed enthusiasm about the renewed alliance, remarking, “Our partnership extension with the NHL is a winner. It enables us to enhance the BetMGM product and offer our fans unforgettable experiences built around the game they love. The NHL is more thrilling than ever—a symphony of athleticism, teamwork, and skill on skates.”
The stewardship of BetMGM in North America rests with MGM Resorts International, in concert with UK-based Entain, a partnership steeped in synergy and forward-thinking. Since 2018, five short months following the US Supreme Court’s pivotal decision granting states autonomy over sports betting legislation, BetMGM has proudly worn the badge of the NHL’s Official Sports Betting partner.
Embracing the advent of legal sports betting with open arms, the NHL innovatively integrated a franchise within the pulsating heart of Las Vegas—the Vegas Golden Knights, who lifted the Stanley Cup triumphantly in an astonishingly brief existence.
In an exciting twist, BetMGM plans to launch NHL-branded online casino games, expanding the horizons of slots and table game aficionados. These will grace states where online casino play is permitted, a list currently featuring New Jersey, Pennsylvania, Michigan, Connecticut, West Virginia, and Delaware.
The specifics of which game developer would pioneer these NHL-themed games were not disclosed by BetMGM. However, past ventures have seen partnerships with top-tier gaming houses like Evolution Gaming, Aristocrat Leisure’s Anaxi, and International Game Technology (IGT), hinting at the potential caliber of these upcoming developments.
As the NHL advances through its 2023-24 season, it has keenly reinforced its cadre of sports betting and iGaming partnerships to secure a robust future in these arenas. Notable collaborations include ESPN Bet and theScore, both under the wing of Penn Entertainment. Despite recent brand-centric turbulence, Penn Entertainment forges ahead with strategic alliances and endeavors to shape the sports betting landscape for years to come.
As the tale of BetMGM and NHL’s partnership finds its place amidst the buzz of sports and betting news, it triggers thoughts of the broader spectrum of gaming and how it continues to evolve digitally. For those harboring an interest in the online casino world, particularly in regions where such entertainment flourishes, resources are available at your fingertips. For our Canadian audience, we at West Island Blog invite you to explore the top online casinos for this month, guaranteeing you a comprehensive guide to your digital gaming needs. Whether you’re a seasoned player or new to the arena, our curated list promises to direct you to premium online casino experiences.