Bally (NYSE: BALY) on Thursday announced the acquisition of Telescope Inc., a privately owned fan engagement service that provides for live events, interactive live streams, and gamified second screen entertainment.
The Rhode Island-based Bally’s did not disclose when the deal will close, but it is anticipated that Telescope will help Bally attract younger customers through its innovative services.
Bally believes that Telescope could help boost its online casino and interactive gaming. Earlier this year, Bally offered to acquire British online gaming firm Gamesys for $2.7 billion. That acquisition could help Bally seal a hole in its rooster. Telescope acquisition could also prove complementary.
Bally may eventually utilize Telescope interactive and screen capabilities to improve its Sinclair regional sports networks. Bally is trying to improve its portfolio through a series of investments including front purchases.
In February, Bally acquired daily fantasy sports (DFS) the Monkey Knife Fight that can operate when Telescope service as an additive. Bally also purchased SportCaller, a pay-to-play predictive platform that accesses games app for clients that include; FanDuel, Paddy Power, Betfair, Entain, Coral, BetMGM, Kindred, William Hill, and Virgin Bet.
Bally currently runs 14 casinos in ten states. However, the number is set to increase as Bally expands through the acquisition of Tropicana in Vegas and the construction of a gaming venue in State College venue in Pennsylvania.