La Liga’s juggernaut, Atlético de Madrid, and Chiliz, the sports-focused blockchain provider and creator of the Socios.com app, are set to expand their partnership. The expanded collaboration is aimed at enhancing the perks and offerings to Fan Token holders, all while strengthening fan integration into the blockchain landscape and making it easier for potential enthusiasts to associate with Atlético de Madrid.
Under this partnership, the prestigious football club plans to weave the Fan Token into its digital media ecosystem, creating a wider berth for new fans to purchase the token. This integration has been made feasible by LiveLike, Chiliz’s associate and a specialist in boosting audience engagement through gamified experiences.
Alejandro Ugarrio, the Director of Atleti Lab, enthusiastically backed the new integration. He said, “Our goal is to constantly uplift the experience of our global fan base, and this newest collaboration with Socios.com impeccably aligns with that mission. With the integration into our app, fans will have access to a very attractive proposition rich with a variety of benefits specifically designed for them.”
Chiliz turns to blockchain technology to underpin its SportFi ecosystem, catered especially towards the sports and entertainment industries. The ecosystem offers sports teams, musicians, and artists a platform to create and manage virtual assets like Fan Tokens, used for boosting fan engagement and rewarding loyal followers. The platform also handles NFTs for ticketing and memorabilia.
Chiliz’s fan engagement platform has formed alliances with elite sports clubs across the globe, such as FC Barcelona, AS Roma, Corinthians, and Paris Saint Germain (PSG), to create their personalized fan tokens. Atlético de Madrid joined the partnership bandwagon with Chiliz in 2019, being the first-ever Spanish club to introduce its Fan Token. Since its inception, the token has garnered the participation of thousands of holders across over 120 countries, inviting them to cast their votes on binding fan polls and earn rewards, merchandise, and exclusive experiences.
This upgraded partnership with Chiliz will see an increase in benefits and rewards for Atlético de Madrid Fan Token holders. The integration of the token into the club’s official App will also open up more utilities, opportunities, and capabilities that are tied to their tokens. With quizzes and fan polls launched daily, token holders will have increased chances to accumulate points, which can be exchanged for exclusive prizes. These points can also be converted into Fan Tokens, further enticing new fans into acquiring Atlético de Madrid Fan Tokens.
Alexandre Dreyfus, Founder and CEO of Chiliz and Socios.com, expressed his optimism about the new integration, stating, “What we’ve just launched will augment the benefits for current Atlético de Madrid Fan Token holders and simultaneously enable hundreds of thousands of Atlético fans around the world to discover and enjoy the advantages of this digital tool that rewards fans in ways previously unimaginable.”
This amplified partnership puts Chiliz on a path to pioneering innovative utilities for Fan Tokens, with more clubs projected to embark on similar collaborations. Chiliz also aims to boost the utility of these digital assets beyond the Socios.com App, allowing holders to unlock benefits and earn rewards across various platforms.
