Anaheim Ducks Revive Iconic Logo in Exciting Rebranding Venture


The Anaheim Ducks are invoking the spirit of their early Disney days, reviving a version of the iconic logo that the hockey world first came to know through the screen of “Mighty Ducks” movies. Emblazoned on their refreshed jerseys, the NHL team exhibited an orange-hued variant of the goalie mask, taking the form of a fanciful duck’s visage, as part of their rebranding venture to reassert their roots in Orange County, California.

In a press release, team owners Henry and Susan Samueli expressed their excitement: “As we usher in a fresh chapter of Anaheim Ducks hockey, it fills us with pride to unveil our revamped logo and uniform kit that aligns closely with the spirit of the Orange County community. The Ducks have always been a powerful symbol of Orange County. Our shift towards a deep, vivid orange with a modernized version of our original, beloved logo beautifully ties together our past, present, and future.”

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The Anaheim Ducks first waddled onto the league stage in the 1993-94 season, their formation spearheaded by Disney itself. Back then, the team bore the moniker, ‘the Mighty Ducks of Anaheim’. Fans would well recall the distinctive purple jerseys donning the original logo that became a hallmark of the team during its first 12 seasons. In a true Hollywood fashion, these jerseys enjoyed their movie moment, gracing the silver screen in the climax of “D2: The Mighty Ducks” launched in March 1994.

In 2005, the Samuelis took over the reins, marking a significant change in the team’s identity, from its name to color scheme. The Mighty Ducks of Anaheim became the Anaheim Ducks. The iconic purple hue ceded to a palette of gold, black, and orange, while the visually striking logo morphed into a web-footed ‘D’ with the word ‘Ducks’ emblazoned across. Notably, the team sported these jerseys when they bagged the coveted Stanley Cup in 2007.

Interestingly, the Ducks were not alone in their rebranding endeavor; they had company in their Southern California rivals, the Los Angeles Kings. The Kings also chose to revisit their earlier logo and uniforms, presenting a contemporized rendition of the silver, black, and white designs that soared to popularity during the legendary Wayne Gretzky’s stint with the team in the 1990s.