Just about everyone has heard of Jeff Bezos and Amazon. In its beginning, the now massive ecommerce marketplace was an online bookstore run out of a garage. Now, it’s the leading online retailer for books, among many other products and data-centric services.
Ecommerce is growing, and has been for years now, but that does not mean it is too late to get into this booming economic industry. Here are some of the advantages of selling ebooks from your own ecommerce website.
Advantages: eBooks Are Selling & eStores Are Easy to Build
Looking for a reason to start your own ebook website? Truth be told, books are coming off a great year for sales! In 2018, more books were sold than in years previous. And physical books as well as ebooks are benefiting from a renewed interest in reading.
Now that the boogeyman of ebooks has been proven to encourage the consumption of physical books; rather than sentence hardcovers and softcovers to an early grave. This inspires aspiring ecommerce website owners are looking to books, just like Bezos did all those years ago.
So, how exactly does one sell ebooks on their own website? Rather than starting a website from scratch – which involves purchasing a web domain, designing each page, setting up security features and payment processing, and a dozen other headaches – ecommerce platforms like Shopify allow you to build your website better, faster, and smarter to ensure profitable margins and room to grow your vision into a full-fledged business.
Corner Your eBook Market
If you have ever purchased books or ebooks from an online seller, you know that the format and process is fairly straightforward. An interested buyer arrives at your site, often through a search engine, peruses your offerings, finds what he or she likes and hits the checkout button.
Because books and ebooks vary widely by subject, it helps to have a specified niche. Maybe you notice that, as a comic book fan, indie labels are not sold as frequently as the big Marvel and DC releases. Likewise, maybe you want an entire bookstore focused only on parenting and pregnancy titles. In the end, sales only get completed when someone wants what you are selling, so making sure to find that market and serve it and its underrepresented interest is key to success from the very beginning. Once you have your niche picked out, you can start to focus on the site’s design and other aspects.
Keep Formatting Options Clear & Simple
eBooks are increasingly popular, and many who love physical books also enjoy picking up ebooks for their Kindle, phone, tablet, or other e-reader device. Separating ebooks by format and category will cut down on confusion and returns.
Yes, many customers have a specific way they like to read, so clarifying which format each book is offered in can aid you tremendously.
Offer Previews & Samples Online
Lastly, it’s worth noting that ebook sales thrive when customers are sent to an appropriate previews. This helps for one of two reasons. For starters, bibliophiles have the benefit of getting to flip through the pages and read the back of the book to get insight on the story in their hands. Similarly, offering a description online can help sell books so readers know what they are getting into. Likewise, if you are able, a few pages offered as a preview can help push sales as well. Secondly, if a customer wants to find a new book, but doesn’t know what to buy, searching a keyword that might pop up in the item’s landing page can help them find and purchase books they did not even plan on buying.
Books and ebooks are more popular than ever; and selling them can be incredibly lucrative way to break into ecommerce. In summation, pick what sort of books you are going to sell, and plan on marketing and promoting them on your website as if someone was walking through a physical bookstore. Best of luck would-be online book sellers!