The San Francisco 49ers have ushered in a new era of international partnerships, designating Foliatti Casino as their first “Official Casino Partner” in Mexico. This marks a significant stride in the global outreach campaign of the National Football League (NFL) and its franchises.
At a press conference last Thursday, the 49ers heralded the start of a multiyear collaboration with Foliatti Casino, a burgeoning casino brand situated in Mexico. The casino is owned by Grupo CECOM and operates three branches across Monterrey, Guadalajara, and the State of Mexico. It also offers an online gaming platform.
Significantly, this partnership grants Foliatti Casino the distinguished title of sponsoring the 49ers’ free-to-play “Lucky Six” game. This weekly contest is available on the Spanish version of the 49ers website and affords fans the chance to win official team merchandise. With the introduction of Foliatti to the platform, “Lucky Six” victors can now look forward to winning gaming credits applicable at any of the three Foliatti Casinos or on their online platform.
Ryan Connors, the 49ers’ senior director of partnerships, shared his enthusiasm about this innovative partnership. He lavished praises on Foliatti for its authenticity as a Mexican brand and expressed gratitude for the opportunities this partnership will provide for engaging with new communities in Mexico and offering unique experiences to the 49ers’ fanbase across the country.
In addition to its sponsorship of the “Lucky Six” event, Foliatti Casino also bags the presenting sponsorship of the 49ers’ Official Watch Party events in Mexico.
This cross-border gaming agreement is the 49ers’ maiden venture, augmenting their existing domestic pacts with California-based tribes’ casinos.
With the popularity of the NFL already soaring in the United States, they are now employing strategies to propel their international reputation. In this regard, they are focusing on Mexico to elevate the 49ers’ global standing. Just a year ago, the 49ers played a competitive “Monday Night Football” match in Mexico against the Arizona Cardinals, another NFL team with a potent presence in Mexico.
The NFL’s newly framed “Global Markets Program” is a testament to its commitment to international growth. This program enables teams to apply for five-year rights to engage with select international markets by submitting strategic proposals to the NFL International Committee, widening the NFL’s global reach.
Presently, sports betting remains illegal in California, and thus the 49ers don’t have any sportsbook partnerships. However, the partnership with Foliatti Casino demonstrates a progressive, international focus in the gaming industry, which is thriving with varied opportunities.
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